Greetings; I am Haze, and I’d like to welcome you to Admongo.gov, a free, standards-based, educational program that can help kids broaden and apply their critical thinking skills.

Admongo’s focus is on advertising literacy: helping kids develop and apply critical thinking skills to analyze ads and make thoughtful decisions.

Admongo meets curriculum standards in language arts and social studies. Developed by the Federal Trade Commission, the nation’s consumer protection agency, and brought into schools by Scholastic, Admongo is a one-stop resource that’s loaded with lesson plans, worksheets, and glossaries for teachers, students and families. It’s easy to use and integrate into your class. Best of all, it’s absolutely free.

The program has four components: a game-based website at Admongo.gov, sample ads that you can download and use in the classroom, a free curriculum that’s keyed to learning standards for fifth and sixth-graders, and teacher training videos. Why would you want to teach your kids about advertising literacy and how do you do it? We’ll show you. Just click through the series of short videos in the “Teacher” section of Admongo.gov; you’ll get an overview of the important, standards-based skills your students can learn from this program, and you’ll see how easy, compelling, and engaging it all is.

So welcome to Admongo! Your ad-ucation starts here.