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Campaigns

Many Federal agencies have developed public awareness and education campaigns to address HIV prevention, treatment, care, and research. Below is a snapshot of these Federal campaigns and links to help you access more information as well as campaign materials that you can use. Also included below is information about campaigns related to the prevention and diagnosis of hepatitis B and C.

Doing It
Doing It

This campaign emphasizes the importance of HIV testing for all people ages 18 to 64 and encourages all adults to get tested for HIV. Resources are available in English and Spanish.

Target audience: All adults; focus on populations most at risk for HIV in the U.S.

The Centers for Disease Control and Prevention (CDC) sponsors this campaign.

Know the Facts First
Know the Facts First

This campaign provides teen girls, ages 13-19, with accurate information about sexually transmitted diseases (including HIV) and how to prevent them so that they can make informed decisions.

Target audience: Girls, ages 13-19

The U.S. Department of Health and Human Services’ Office on Women’s Health (OWH) sponsors this campaign.

HIV Treatment Works
HIV Treatment Works

This campaign encourages people living with HIV to get in care, start taking HIV medications, remain in care, and stay on treatment as directed.

Target audience: People living with HIV

The Centers for Disease Control and Prevention (CDC) sponsors this campaign.

We Can Stop HIV One Conversation at a Time / Podemos Detener el VIH Una Conversación a la Vez
We Can Stop HIV One Conversation at a Time

This campaign encourages Hispanics/Latinos to talk openly about HIV and AIDS with their families, friends, partners, and communities. Resources are available in English and Spanish.

Target audience: Hispanic/Latino men and women

The Centers for Disease Control and Prevention (CDC) sponsors this campaign.

Start Talking. Stop HIV.
Start Talking. Stop HIV.

The campaign encourages gay and bisexual men to talk openly about HIV testing, their HIV status condom use, and medicines that help prevent and treat HIV. A Spanish-language version of the Start Talking. Stop HIV. campaign, Inicia la conversación. Detén el VIH, is also available.

Target audience: Gay and bisexual men

The Centers for Disease Control and Prevention (CDC) sponsors this campaign.

Let's Stop HIV Together
Let's Stop HIV Together

This campaign raises awareness about HIV and fights stigma by sharing stories of people living with HIV who are mothers, fathers, friends, brothers, sisters, sons, daughters, partners, wives, husbands, and co-workers.

Target audience: The general public

The Centers for Disease Control and Prevention (CDC) sponsors this campaign.

Reasons/Razones
Reasons/Razones

This bilingual campaign encourages HIV testing among Latino gay and bisexual men through materials that feature men sharing their reasons for getting tested for HIV.

Target audience: Latino gay and bisexual men

The Centers for Disease Control and Prevention (CDC) sponsors this campaign.

Testing Makes Us Stronger
Testing Makes Us Stronger

This campaign encourages African American gay and bisexual men to empower themselves by getting tested for HIV and knowing their HIV status.

Target audience: African American or black gay and bisexual men

The Centers for Disease Control and Prevention (CDC) sponsors this campaign.

Take Charge. Take the Test.
Take Charge. Take the Test.

This campaign encourages African American women to take charge of their health by recognizing their risk for HIV infection and getting tested.

Target audience: African American or black women

The Centers for Disease Control and Prevention (CDC) sponsors this campaign.

Act Against AIDS
Act Against AIDS

Act Against AIDS is a national effort to combat complacency about HIV and AIDS in the U.S. The campaigns of Act Against AIDS focus on raising awareness of HIV and AIDS among all Americans and reducing the risk of infection among those at highest risk.

Target audience: The general public

The Centers for Disease Control and Prevention (CDC) sponsors this campaign.

Be the Generation
Be the Generation

This campaign promotes awareness and support for HIV prevention research, including vaccines, microbicides, and pre-exposure prophylaxis.

Target audience: The general public

The National Institute of Allergy and Infectious Diseases (NIAID) sponsors this campaign.

Drugs + HIV > Learn the Link
Drugs + HIV > Learn the Link

This campaign educates youth about how drug and alcohol use put individuals at risk for HIV infection.

Target audience: Teens as well as parents, teachers and others who influence teens

The National Institute on Drug Abuse (NIDA) sponsors this campaign.

Get Checked
Get Checked

This campaign encourages every Veteran to get tested for HIV at least once and encourages healthcare providers to offer routine HIV testing to Veterans.

Target audience: Veterans and healthcare providers

The U.S. Department of Veterans Affairs (VA) sponsors this campaign.

Information Is Powerful Medicine
Information Is Powerful Medicine

This campaign educates HIV-positive African American men who have sex with men (MSM) about their privacy rights under the Health Insurance Portability and Accountability Act (HIPAA).

Target audience: African American gay, bisexual, and other MSM who are living with HIV

The HHS Office for Civil Rights (OCR) sponsors this campaign.

Know Hepatitis B
Know Hepatitis B

This multilingual national education campaign increases awareness of hepatitis B among Asian Americans and Pacific Islanders and promotes hepatitis B testing.

Target audience: Asian Americans and Pacific Islanders

The Centers for Disease Control and Prevention (CDC) sponsors this campaign in partnership with Hep B United.

Know More Hepatitis
Know More Hepatitis

This national education campaign increases awareness about hepatitis C and encourages people who may be chronically infected with hepatitis C—particularly those born between 1945-1965—to get tested.

Target audience: The general public, especially “baby boomers”

The Centers for Disease Control and Prevention (CDC) sponsors this campaign.

HIV Screening. Standard Care.
HIV Screening. Standard Care.

This campaign provides tools and resources for incorporating HIV testing into primary care settings.

Target audience: Primary care providers

The Centers for Disease Control and Prevention (CDC) sponsors this campaign.

One Test. Two Lives.
One Test. Two Lives.

This campaign encourages healthcare providers to test pregnant women for HIV early in their pregnancy to reduce the number of infants born with HIV.

Target audience: OB/GYNs and Certified Nurse Midwives

The Centers for Disease Control and Prevention (CDC) sponsors this campaign.

Prevention IS Care
Prevention IS Care

This campaign encourages healthcare providers to screen their patients living with HIV for risky behaviors and talk to them about risk reduction.

Target audience: Healthcare providers

The Centers for Disease Control and Prevention (CDC) sponsors this campaign.

Didn't find the campaign you were searching for in this listing of current federal campaigns? Visit CDC NPIN's searchable inventory of local, state, and national HIV, viral hepatitis, STD, and TB campaigns.