What's new
The latest news and updates from Direct Line Group
Trading Update for the first nine months of 2016
Trading Update for the first nine months of 2016
Regulatory news
Regulatory news
Company news
Company news
Our approach
Our business model allows customers to buy the products they want through the channels that suit them best.
Our brands
Our brands
We aim for each of our brands to offer a specific proposition to a distinct customer segment.
Our products
Our products
We tailor our products to target specific market segments. We have multiple brands, products and distribution channels that enable customers to choose the right level of cover to protect their cars, homes, holidays, businesses and pets.
Our channels
Our channels
We use a multi-brand, multi-product and multi-distribution channel business model, aiming for each of our brands to offer a specific proposition to a distinct customer segment.
Our brands
We own several of the country's best-known brands, each with its own clearly defined identity and proposition.