Privacy trade-offs in retail tracking
By: Ashkan Soltani, Chief Technologist | Apr 30, 2015 11:59AM
Privacy trade-offs in retail tracking
By: Ashkan Soltani, Chief Technologist | Apr 30, 2015 11:59AM
By: Latanya Sweeney, Chief Technologist | Feb 12, 2014 4:15PM
Anyone can setup wireless sensors to record the appearance of your mobile phone’s Wi-Fi and Bluetooth probes to track where you are and where you have been –say, where you are when you're ambling through store or mall, or when you're walking or driving down a street. Some retail stores are experimenting with this technology to track your whereabouts, so FTC held a public hearing on the topic on February 19, 2014. Consumers and retailers already engage in loyalty programs. Should mobile phone tracking be part of loyalty programs?