The vast majority of a water utility’s revenues is directly dependent on the volume of water sold to customers. Water demand fluctuates from year-to-year, and numerous studies have shown that average residential demands are decreasing, placing much of a utility’s revenues at risk. The proportion of the revenues that are at risk varies based on the rate structure design. This webinar will explain how demand changes affect revenues, and how water utilities can improve their revenue stability by modifying their rate structure design.

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