Website guidance and best practices

The Mass.Gov portal is organized with user goals in mind, using principles of user centered design. The portal focuses on information architecture practices, such as usability, findability, accessibility, and the use of plain language.

Use these tips and guidelines to write or modify your web content to make it easier for customers searching on Mass.Gov to find the information they are looking for.

Web governance is the structure of people, positions, authorities, roles, responsibilities, relationships and rules involved in maintaining a Secretariat or Agency's website.

These social media toolkits are meant to be short, digestable documents that will help guide you as you undertake your own social media efforts. As always, please feel free to contact us if you have any questions.