SHOP for Employees
Agents & Brokers & the SHOP Marketplace
You can work with any licensed insurance agent or broker in the Small Business Health Options Program (SHOP) Marketplace. They must be registered with the SHOP Marketplace first.
FYI: Are you an insurance agent or broker? Visit our agents and brokers page to learn how to sell SHOP Marketplace insurance to small businesses.
SHOP Marketplace-registered agents and brokers can help you enroll or handle the whole process for you.
You won’t pay more if you use an agent or broker.
Learn about getting help from agents and brokers in the SHOP Marketplace (PDF).
Log in to your HealthCare.gov account and select “Visit the Employer Marketplace." Then do a search for your agent or broker and select “Authorize” next to their name. This sends an authorization request. Once they accept your request they can start working with you.
NOTE: You can authorize a SHOP Marketplace-registered agent or broker any time — before you apply, after you enroll, after your coverage starts, or any other time. You can change agents or brokers up to twice per year.
Almost. A licensed insurance agent or broker registered with the SHOP Marketplace can help you:
Important: Agents or brokers can’t submit your premium payments for you. You’ll pay your premiums directly to the SHOP Marketplace yourself.