Marketing
Create Content, Maximize Distribution and Drive Measurable Results
Solutions
Cision Communication Cloud™ NEW
Make intelligent, real-time decisions to execute your communication strategy in a unified way across paid, owned and earned channels. Listen to your audiences, Target and build relationships with influencers, Create compelling content, Engage with audiences across channels and Analyze program...
Branded Landing Pages & Microsites
Reach new audiences, boost website traffic, capture leads and gain earned media while promoting your campaign with branded landing pages that feature your multimedia content, lead generation forms, guaranteed page views and content distribution.
Multicultural Content Distribution & Promotion
Target your message to fast-growing communities through our diverse network of media outlets, contacts and websites for Hispanic, African American and Asian American audiences.
Media Monitoring
Monitor what’s being said about your brand, competitors, and industry across multiple online, social, print, and broadcast channels, with tools and metrics to gauge momentum and uncover actionable media intelligence.
Media Measurement & Analytics
Measure success, evaluate ROI and identify opportunities to improve your campaigns with tools and reports that track earned media, influencer engagement and other metrics.
Strategic Media Placement & Distribution
Target audiences no matter where they are — and boost awareness for your brand messages, uncover new audience and meet your communications goals when you work with the strategic media placement and distribution team at MultiVu™.
Public Service Announcements
Direct attention to your cause with a customized Public Service Announcement (PSA) project developed, executed and hosted by the award-winning creative, video production and media strategy teams at MultiVu™.
MediaRoom
Make it easy for customers, prospects and the media to connect and interact with your organization via your social- and mobile-enabled "content hub".
Virtual Press Office™
Achieve your event objectives – gaining media attention, showcasing new products, and reaching attendees – by streamlining media relations with our online exhibitor press kits.
MultiVu™ Overview
Boost campaign results by producing and sharing compelling content across multiple channels with the help of MultiVu™, the award-winning and experienced video production, distribution, and media strategy group from PR Newswire.
Resources
BLOG
Mind Your S and Ds: Answering the EDT vs. EST Question
When writing about events, it’s helpful to include time zones. Avoid making a mistake by reading these tips from PR Newswire’s customer content specialists on navigating timing details and Daylight Saving versus Standard Time.
BLOG
Capitol vs. Capital and Other Common Typos in Public Interest News
If you write about nonprofit, government, advocacy or other public interest issues, read these tips from PR Newswire’s customer content specialists on common typos to watch for in your content.
ARTICLE
How Public Relations Can Help Your Small Business Grow
PR: An Essential Cornerstone to Every Business Plan When small business owners create a business plan they often include advertising but neglect to include public relations,...
WHITEPAPER
The Earned Media Opportunity: Actionable Insights from Marketing Leaders
Prepared by: Chuck Richard, Affiliate Analyst, Outsell, Inc. on June 15, 2016 Outsell has conducted independent research with CMOs and other key marketing decision-makers on...
CASE STUDY
Lavu Generates Quality Leads and Increases Brand Awareness: A Multimedia News Release Case Study
COMPANY OVERVIEW Founded in Albuquerque, New Mexico, in 2010, Lavu was a pioneer in helping restaurants leverage new mobile technology to bring better services to their...
WHITEPAPER
Press Release Boot Camp: What You Need to Know
Pre-Game Strategy - 1. Setting up your account. Once you’ve selected your wire vendor, it’s best to set up an account in advance of your first press...
WHITEPAPER
The Buyer 2.0 Content Strategy Checklist
Consumers have dramatically changed the way they buy products and services in the past seven years. Today, buyers are taking the lead in the decision-making process, so...