Heather McMillen
Designer. Creative thinker. Detail junkie.
What Sets Me Apart
- Shamelessly passionate & unequivocally dedicated
- Divergent “out-of-the-box” thinker energized by innovative workplace cultures and emerging technological trends
- Highly motivated self-starter with a proven track record of achieving high-level, on-time results
- Natural collaborator with an insatiable craving for the evolution of processes and design
- Anything eCommerce
- Merchandising
- Momprenuers
- Small Business Startups
- Non-profits
Web Development
What makes me giddy?
Experience
eCommerce Product & Search Optimization Analyst
Stock Building Supply • Raleigh, NC
Lead full taxonomy and searchandising strategies for first-in-class building supply eCommerce launch of 40,000 skus. Provide functional leadership to product content writers, ensuring that new products are deployed on the website accurately and on-time. Develop and maintain product content best practices that achieve consistency, uphold SEO strategies, and ensure accuracy. Manage internal search engine’s relevancy and ranking algorithm, including attribute weighting, thesaurus entries, redirect rules and boost/bury overrides. Monitor success metrics and various KPIs reflective of internal search and periodically report out to key stakeholders. Work with developers to manage the back-end hybris & solr platforms and indices that power the onsite search experience, website taxonomy and product content delivery.
eCommerce Web Producer
L'Oréal - The Body Shop • Wake Forest, NC
Create on-brand design concepts including product imagery, responsive html & css templates, emails and promotional graphics to be used on 7 different websites to support North American e-Commerce markets for global beauty brand. Shoot and edit product photography for websites, emails, and social media platforms. Lead user experience strategy and site design optimization by continually evolving the site’s look and feel to create a branded, premier online shopping experience. Digital project management and maintaining vendor relationships to support site enhancements and integrated marketing efforts. Lead merchandising strategy and maintain online catalog of over 1,200 products, continuously optimizing catalog and landing pages to increase conversion rates. Incorporate SEO best practices throughout product catalog and landing pages.
Production Manager
evREwares • Raleigh, NC
Direct accountability for the planning, execution and project management of new product conception and the design & implementation of new products. Successfully managed the entire print production process and ensured successful, on-time delivery of product to retail outlets and end customers. Worked proactively with vendors to ensure continuous improvement of processes and optimal production solutions for new and existing products, marketing materials, & design concepts. Development & maintenance of eCommerce website and digital marketing initiatives.
Marketing Specialist
Carter Printing • Raleigh, NC
Responsible for marketing, graphic & web design for all promotional and publication materials for the company and its clients. Designed digital and print publications to help increase customer base, enhance company visibility, effectively reach target markets, and improve team productivity. Developed integrated marketing strategies and promotional campaigns. Lead quality assurance process for pre-press and digital print jobs.
Education
Master of Science: Industrial Technology
Concentration: Graphic Communication Systems
North Carolina A&T State University
Bachelor of Science: Graphic Communication Systems
Concentration: Printing & Publishing
North Carolina A&T State University
Contact me
Questions? Want a quote? Need something printed? Just want to chat? Drop me a line!