Litter Facts and Research

Main Types of Litter

Type of Litter Percentage
Fast Food Waste (33%)
Paper (29%)
Aluminum (28%)
Glass (6%)
Plastic (2%)
Other (2%)

Source: Missouri Department of Transportation (MoDOT) survey of Adopt-A-Highway volunteers - 1994

How long does it take to decompose?

Object Decomposition Time
Styrofoam container > 1 million years
Plastic jug 1 million years
Aluminum can 200-500 years
Disposable diaper 550 years
Tinned can 90 years
Leather shoe 45 years
Wool sock 1 year
Paper bag 1 month
Banana peel 3-4 weeks

Ways to cut down on waste:

Junk mail wastes huge amounts of paper and adds to potential litter. Here are some ways to help you deal with it:

Learn more about mailing lists and how to get off them at the website of the Direct Marketing Association (www.dmaconsumers.org).

Get a list of brokers to contact. You can find a list under "Publications" on the website of www.bridgingthegap.org.

Main Reasons For Littering

Why people litter:

Smokers and littering:
(Environmental Protection Authority of New South Wales(EPA) Research 2000)

Littered cigarette filters contain toxic chemicals that leak into the air and water.

Help a smoker who litters by sending him or her an anonymous email and free personal disposable ashtray from www.cigarettelitter.org

Identification of Key Litterers

A poll conducted in 1998 of male and female Texans > 16 years old revealed the following predictors of littering in order of importance:

Neither gender nor ethnicity were factors increasing likelihood of littering.

Primary sources of litter: (KAB Research, 1998)

The story of litter is the same worldwide. The EPA of Australia found the following information:

Five types of people with respect to litter:

Caring enough to not litter seems to be driven by:

Urban Littering

Source: Urban Litter Partnership, 1998 (American Plastic Council program with KAB and U.S. Conference of Mayors)

Interesting to note that when asked about their perceptions of how their municipality responds to citizen reports of littering or illegal dumping, the majority of respondents said if they reported a case of illegal dumping or littering, there would be no specific action taken. The majority of respondents also said that existing anti-littering laws were of little or no use due to lack of enforcement.

(That was based on Partnership survey of cities.)

Conclusions

Other State Campaigns

Florida:

Florida Litter study 1993-97 included a review of other state efforts: "During the past 10 years, several states have conducted successful litter reduction campaigns. Programs in Texas, Oklahoma and Pennsylvania, for example, have provided evidence that grassroots participation combined with a statewide media campaign can be effective reducing litter."

Texas:

Texas - "Don't Mess with Texas" - began in 1986, initially spent $2 million/year. Texas had the first Adopt-a-Highway program. A new campaign began in '98 and had these groups sign on: HEB grocery (printed slogan on one billion plastic shopping bags), Coca Cola bottling (tagging radio ads), Dairy Queen (printing the logo on its bags) and McCoy Building Supplies (putting bumper stickers on its fleet and the logo on its bags).

Pennsylvania:

Pennsylvania - Litterbug is a registered trademark of the Pennsylvania Resources Council. It first let the National Council of State Garden Clubs use it in the mid '50s for "Don't be a Litterbug" campaign. Then the PRC let Keep America Beautiful use if for more than 10 years. A newer litterbug for the PRC was created in '97. Pennsylvania Dept. of Environmental Protection launched a new litterbug campaign in response to concerns about litter impacts on tourism, real estate values, economic development and health and safety. Farmers reporting losses of millions of dollars due to glass also heightened concerns about roadside littering and metal litter that damaged equipment and injured animals.

Oklahoma

Oklahoma - Initiated a 2-pronged litter reduction campaign in '87. Adopt-a-Highway Program was begun to get citizens involved in cleanups and at same time a media campaign began. Result was litter down 23% from '88-'89.