Inc. Franchise creates custom editorial exploring broad trends and specific concepts in franchising. The target reader for Inc. Franchise is someone who is considering investing in a franchise. Editorial content is designed to accomplish two primary functions. First, it introduces readers to the franchise concepts of that month's marketing partners and describes each concept's particular appeal to potential franchisees. Second, the content discusses a current trend, broad segment or other topic of interest to franchising as a whole.

In-depth interviews with franchise businesses and business intelligence from trusted industry resources inform articles that highlight innovative, successful and proven concepts and show how each fits into wider business and economic trends. Inc. Franchise attracts readers with compelling content, providing marketing partners with a powerful platform for communicating their messages to target audiences.