Channels
When developing a health campaign, communication program or the promotional portion of a social marketing campaign, you need to keep in mind the right channels to reach the people you are targeting with your messages. Doing your audience research up front will help identify the right channels. Appropriate distribution of your health content is critical to your campaign's success. On this page you can explore the numerous channels available to you and use them to design the best outreach strategy for your campaign.
Channels
Media Relations – CDC Online Newsroom, a one-stop source for journalists seeking public health information.
CDC eHealth Metrics Dashboard – Annual Summary (2010).
CDC-INFO – CDC's National Contact Center is your single telephone and email source for accurate, timely, consistent, and science-based information (1-800-CDC-INFO).
CDC-TV – Online health information videos from CDC.
Media Resources
A Journalist's Guide to the Internet – Online guide to the internet for journalist.
U.S. News Archives on the Web – Online U.S. News Archives
National Youth Anti-Drug Media Campaign – Created to prevent and reduce youth drug use.
CDC Social Media Tools – CDC uses social media to provide users with access to credible, science-based health information when, where, and how you want it.
Communicating Health via the Web - Web Site Development and Marketing
Usability.gov – An online video resource for creating usable and appealing health information.
Interactive Health Communication (IHC) – Online resource to locate and share health information.
Web Accessibility Initiative (WAI) – A guide to make Web acessible to people with disabilities.
Best Practices
Usability.gov – Guide to managing government Web sites.
Government Technology – Online resource for state and local government in the information age.
Usability
Webcontent.gov – A guide for developing useable and useful Web sites.
World Usability Day – Event information for celebrating usability.
Writing for the Web
Usability.gov – Online video resource for health information.
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