Quick Links Results
This is a Tip for Success
This is a Tip for Success
Piquing customers’ interest in an energy-efficient home is just the tip of the iceberg when it comes to encouraging upgrades. Many programs struggle to reach their upgrade goals because they allow initially excited customers to lose interest. By incentivizing specific actions for homeowners to take, however, program administrators can motivate customers to undertake upgrades. Successful residential energy efficiency programs have found that incentivizing specific actions or energy...
With its Best Offer Ever promotion, Austin Energy completed comprehensive energy upgrades in a record 564 homes in only six months--more than 10 times the utility's typical participation rate. To quickly develop momentum for BetterBuildings-Austin Energy's Clean Energy Accelerator program with homeowners, Austin Energy leveraged its existing Home Performance with ENERGY STAR infrastructure, experience, and contractor base but added a comprehensive rebate/financing offer for a finite launch period. Demand soared, and due to thoughtful planning, Austin Energy and its contractors were able to keep up with requests for energy assessments, inspections, improvements, and loan origination, while learning valuable lessons along the way.