Enhanced Multi-Service Markets (eMSMs) are Multi-Service Markets identified by the Deputy Secretary of Defense in his March 2013 memorandum. These markets are provided with “enhanced” authorities that include the authority to manage the allocation of the budget for the market, direct the adoption of common clinical and business functions for the market, optimize readiness to deploy medically ready forces and ready medical forces, and direct the movement of workload and workforce between or among the medical treatment facilities. These authorities are effective October 1, 2013.

There are two distinguishing features of the enhanced Multi-Service Market: 

• a single market manager, and 
• a unified business performance plan.  

Within each eMSM, an appointed market manager has the authority to: 

• Manage the allocation of the budget for the market 
• Direct common clinical and business functions for the market 
• Direct the movement of workload and workforce among the medical treatment facilities 
• Develop, execute and monitor the business performance plan 

Within each eMSM, Market-based business performance plans will be:

• Fully-integrated across the entire market and will replace current MTF based business plans. 
• Based on a 5-year planning cycle. 
• Aligned with budget execution process.

The markets were selected based on careful review of a number of different characteristics by the MHS Governance Implementation Planning Team. All of these markets share several important factors, including readiness support, market complexity, large TRICARE eligible population, multi-Service provider footprint, recapture potential and GME programs.

Each market is creating a five-year Market-focused business performance plan that will outline the strategies each particular market will implement to improve performance, improve outcomes, and recapture care. There are a variety of strategies that the markets will employ – and will feature both internal process reengineering to improve utilization of existing resources, as well as externally facing efforts to attract and retain beneficiaries to use our services. The eMSM Offices will monitor workload, appointing, and referrals across MTFs in the market. The eMSM Offices will analyze and direct the movement of personnel to most effectively and efficiently meet the market workload needs and reduce unnecessary referrals to the direct care system.

The five-year market based business performance plans crafted by each market will take into account federal partners within their respective market areas, particularly to include the visbility and utilization of VA medical capabilities. The level of coordination will necessarily vary from market to market based on a number of variables.