Industry News
Media Transparency Study Findings Revealed
An independent study commissioned by the ANA reveals that a startling range of non-transparent business practices, including cash rebates to media agencies, across a sample of the U.S. media ad buying ecosystem.
2016 ANA Multicultural Excellence Awards
We are now accepting entries for the annual Multicultural Excellence Awards, which this year adds new categories for Experiential and B-to-B. The Radio category has been refreshed as Audio, and now covers radio, Internet radio, and podcasts.
Go to www.ana.net/awards16
ANA Magazine
How brands talk to and portray women has come along way in the past 15 years, but there's more to be done. See how brands like Dell, Barbie, Thinx, Secret, and others build powerful, positive campaigns that connect with female consumers.
Activate Magazine
Focused on three key areas of brand activation — shopper, promotion, and experiential marketing — the quarterly publication provides the inspiration, insight, and information marketers need to effectively break through to consumers and drive action.
Click here to read the magazine
Training
ANA's School of Marketing
We build marketing capabilities to maximize performance and growth. To be more competitive, training needs to be a priority. Our programs teach marketers to effectively compete in today’s transforming marketing environment. Find out more about what ANA's School of Marketing can offer you.
Upcoming Conferences
Our national industry conferences focus on key industry topics with the goal of offering the right mix of insightful content and networking.
B-to-B Marketer
In this month’s issue, see how top brands overcome some of the most common obstacles to growth. Also in this issue: tips on retaining top talent, a conversation with Aon’s marketing ace, the importance of personalization, Vonage’s B-to-B expansion, and more.
Webinars
The ANA's year-long series of complimentary webinars offer members the opportunity to enjoy rich content from the comfort of their own offices. Covering key topics in marketing and advertising, ANA webinars feature perspectives and insights from senior-level marketers and industry experts.
Leadership
ANA advocates and leads industry initiatives for its members through the legislative and regulatory defense of marketers on the national and state level. The scope of legislation, regulations, and court cases impacting the marketing ecosystem continues to grow daily.
Marketing Excellence
ANA makes a difference by providing the foundation that advances marketing excellence through rich proprietary content, industry leading conferences, career-enhancing training, award winning publications, engaging webinars and marketer led committees.
UPCOMING Events
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Jul 20
2016 ANA Digital & Social Media Conference Presented by Meredith
Colorado Springs, CO
4:00pm -
Jul 25
2016 ANA/BAA Shopper Marketing Conference Presented by Fandango Rewards
Amelia Island, FL
4:00pm -
Sep 14
2016 ANA Masters of Measurement Conference Presented by Google
Naples, FL
4:00pm -
Oct 09
2016 ANA Multicultural Marketing & Diversity Conference Presented by Time Inc.
Los Angeles, CA
3:00pm -
Oct 19
2016 ANA Masters of Marketing Conference
Orlando, FL
12:00pm -
Nov 09
2016 ANA/BAA Marketing Law Conference
Chicago, IL
1:00pm -
Dec 31
2016 Member Annual Pass
Various
12:00am
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Jul 19
ANA/BMA Business-to-Business @ Juniper Networks (Members-Only Conference)
Sunnyvale, CA
8:15am -
Jul 21
ANA/BMA Members-Only Event in Milwaukee
Milwaukee, WI
8:30am -
Jul 26
ANA/BMA Members-Only Event at Forbes
New York, NY
8:30am -
Jul 28
ANA/BMA Members-Only Event in Los Angeles
Culver City, CA
2:00pm -
Aug 02
ANA Innovation Day @ Adobe (Members Only Conference)
San Jose, CA
8:15am -
Aug 03
ANA Innovation Day @ Pegasystems (Members Only Conference)
Cambridge, MA
8:15am -
Aug 16
ANA Innovation Day @ Legg Mason (Members Only Conference)
Baltimore, MD
8:15am -
Aug 17
ANA Sponsorship & Event Marketing hosted by WWE (Members Only Conference)
New York, NY
8:15am -
Aug 18
ANA Marketing to Millennials (Members Only Conference) @ Coca Cola presented by Facebook
Atlanta, GA
8:00am -
Sep 07
Content Marketing @ Florida Power & Light (Members Only Conference)
West Palm Beach, FL
8:15am -
Sep 08
Innovation Day @ Be The Match (Members Only Conference) Presented by AppNexus
Minneapolis, MN
8:15am -
Sep 13
ANA/Effies Effective Marketing & Media Insights @ New York Life (Members Only Conference)
New York, NY
8:15am -
Sep 13
ANA/BMA Members-Only Event in Charlotte
Charlotte, NC
8:30am -
Sep 13
ANA/BMA Members-Only Event in St. Louis
St. Louis, MO
8:30am -
Sep 14
ANA/BMA Members-Only Event in Atlanta
Atlanta, GA
8:30am -
Sep 27
ANA/BAA Customer Experience Marketing @ City of Atlanta Presented by PwC/Strategy&
Atlanta, GA
8:15am -
Oct 13
ANA/BMA Members-Only Event at Microsoft
Mountain View, CA
8:30am -
Oct 18
ANA/BMA Members-Only Event in Phoenix
Phoenix, AZ
8:30am -
Nov 08
Digital & Social @ PG&E (Members Only Conference)
San Francisco, CA
8:15am -
Nov 15
Multichannel Marketing @ Cleveland Clinic (Members Only Conference)
Cleveland, OH
8:15am
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Jul 06
Tips and Insights to Preventing Digital Ad Fraud
WEBINAR
1:00pm -
Jul 12
ANA Legal & Regulatory Webinar Series: The New SAG-AFTRA Commercials Contract
WEBINAR
1:00pm -
Jul 13
Turning Data into Growth: A New Model For Marketing Analytics
WEBINAR
1:00pm -
Jul 13
BNY Mellon: Lessons in Enhancing the Customer Experience Through Content
WEBINAR
3:00pm -
Jul 14
Shopper Marketing: Increasing ROI through Promotional Tactics
WEBINAR
1:00pm -
Jul 20
Media Transparency: Action Steps for Marketers
WEBINAR
1:00pm -
Jul 21
Optimizing Rewards to Reach the Millennial Shopper
WEBINAR
1:00pm -
Jul 21
BAA Government & Legal Affairs Update: July 2016
WEBINAR
2:00pm -
Aug 03
Account-Based Marketing: The Key to Driving ROI
WEBINAR
3:00pm -
Aug 09
BAA Legal Webinar Series: August 2016
WEBINAR
1:00pm -
Aug 25
BAA Government & Legal Affairs Update: August 2016
WEBINAR
2:00pm -
Sep 22
BAA Government & Legal Affairs Update: September 2016
WEBINAR
2:00pm -
Oct 11
BAA Legal Webinar Series: October 2016
WEBINAR
1:00pm -
Oct 20
BAA Government & Legal Affairs Update: October 2016
WEBINAR
2:00pm -
Nov 17
BAA Government & Legal Affairs Update: November 2016
WEBINAR
2:00pm -
Dec 08
BAA Government & Legal Affairs Update: December 2016
WEBINAR
2:00pm -
Dec 13
BAA Legal Webinar Series: December 2016
WEBINAR
1:00pm
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Jul 14
Convey, Compel, Convince Presentation Skills
New York, NY
8:30am -
Jul 21
Strategic Customer Centered Marketing
New York, NY
8:30am -
Jul 28
The Art and Science of Brand Building
New York, NY
8:30am -
Aug 18
From Insights to Great Messaging
New York, NY
8:30am -
Sep 08
Marketing Plan in a Day
New York, NY
8:30am -
Sep 14
Elevating Your Creative
San Francisco, CA
8:30am -
Sep 15
Outstanding Agency Partnerships
San Francisco, CA
8:30am -
Sep 20
Future Proof Your Brand using the Total Market Approach
New York, NY
8:30am -
Sep 27
Optimizing Your Ad Production Spend
New York, NY
8:30am -
Oct 06
Integrated Marketing Communications
New York, NY
8:30am -
Oct 13
Game Changing Digital Media Strategy
New York, NY
8:30am -
Oct 27
Fast Forward Your Content Marketing
New York, NY
8:30am -
Nov 03
The Multicultural Edge
New York, NY
8:30am -
Dec 01
How to Optimize Your Agency Partner Relationships
New York, NY
8:30am
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Jul 20
Legal Affairs
New York, NY
10:00am -
Aug 09
Business-to-Business
New York, NY
9:00am -
Aug 17
Production Management
New York, NY
9:00am -
Aug 18
Brand Management
New York, NY
9:00am -
Aug 18
Digital & Social, West Coast Chapter
San Francisco, CA
9:00am -
Sep 13
Advertising Financial Management, West Coast Chapter
San Jose, CA
9:00am -
Sep 13
Digital & Social, Southeast Chapter
Atlanta, GA
9:00am -
Sep 20
Advertising Financial Management
New York, NY
9:00am -
Sep 20
ANA/BAA Promotion Marketing
New York, NY
9:00am -
Sep 21
Agency Relations
New York, NY
9:00am -
Sep 22
Digital & Social
New York, NY
9:00am -
Sep 22
Sponsorship & Event Marketing
New York, NY
9:00am -
Sep 22
Shopper Marketing
Minneapolis, MN
9:00am -
Sep 27
Midwest Digital & Social
Chicago, IL
9:00am -
Sep 28
ANA/BAA Shopper Marketing
New York, NY
9:00am -
Sep 29
Media Leadership, West Coast Chapter
San Francisco, CA
9:00am -
Sep 29
ANA/BAA Experiential Marketing
Chicago, IL
9:00am -
Oct 05
Integrated Marketing
Chicago, IL
9:00am -
Oct 05
Research & Measurement
New York, NY
9:00am -
Oct 06
Agency Relations, West Coast Chapter
Buena Park, CA
9:00am
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Jul 13
NorCal BMA Summer Mixer: Cielo Rooftop Bar
San Jose, CA
6:00pm -
Jul 20
Launch Camp
St. Louis, MO
7:00am -
Aug 04
BAA Chicago Chapter Happy Hour on August 4
Chicago, IL
5:30pm -
Aug 17
BMA Phoenix & Arizona Tech Council August Networking Event
Phoenix, AZ
5:00pm -
Aug 18
Marketing Technology Summit
Phoenix, AZ
12:00pm -
Sep 20
Market Research Panel
Phoenix, AZ
4:00pm -
Oct 17
BMA Phoenix & Arizona Tech Council Networking Event
Phoenix, AZ
5:00pm -
Nov 15
Year End Trends/2017 Planning
Phoenix, AZ
4:00pm -
Dec 13
BMA Holiday Party
Phoenix, AZ
4:00pm
