Incentivize Preparing for Disasters

Many people have a hard time getting around to preparing for disasters for several reasons: They think it probably won't happen, they figure they can just McGyver there way through it, or thinking about it makes them too uncomfortable.

We want to explore ways to get people to overcome their procrastination. For example, Anita and I sell disaster kits, and for every person you protect in your home, a child in a US public school is protected as well. This motivates parents to get their child protected at home and school. But this is only the beginning.

Helping people overcome their objections to getting a kit is the first step in getting them prepared. What do you think will help motivate people?