WEA - Maximizing Trust

Trust is a key factor in the effectiveness of the Wireless Emergency Alerts (WEA) service, for-merly known as the Commercial Mobile Alert Service. Alert originators (AOs) at emergency management agencies (EMAs) must trust WEA to deliver alerts to the public in an accurate and timely manner. Absent this trust, AOs will not use WEA. The public must also trust the WEA service. They must understand and believe the messages they receive before they will act on them. The AOs, the EMAs, and the Federal Emergency Management Agency (FEMA) must all strive to maximize and maintain trust in the WEA service if it is to be an effective alerting tool.