Campaign: Promoting Preparedness
How to promote and measure preparedness amongst the public
Based on article from the Rand Corporation at rand.org: http://www.rand.org/blog/2012/06/why-arent-americans-listening-to-disaster-preparedness.html Research over the last decade has shown that American's do not listen or follow through with disaster preparedness statements. Why? One reason may be that those producing and disseminating the information are making invalid assumptions about the user who is supposed to ...more »