diane.matuszak
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Campaign: Building and Sustaining Preparedness: A National Campaign
marketing
Take advantage of post- incident heightened awareness, focusing on the opportunity to exploit mitigation. Build on marketing or advertising experience thus far “See something, say something” is easy to remember and has borne some fruit and it will likely continue to be useful for suspicious activity and perhaps for some technical/accidental events when there may be warning signs of imminent system failure. I was thinking ...more »
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Campaign: Building and Sustaining Preparedness: A National Campaign
concrete steps for citizens
Over time, we need to shift focus of citizens’ response and recovery expectations from federal level to local and state/territorial/tribe levels (correct public misperceptions and inflated expectations regarding federal role in response and recovery)It is important to educate the general population on concrete steps that can be taken to minimize (mitigate) risk such as strictly enforced building codes, flood insurance ...more »
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Campaign: Building and Sustaining Preparedness: A National Campaign
take human nature into account
It strikes me that the biggest barrier to building and sustaining preparedness is human nature. When incidents happen in rapid succession (example: repeated tornados in the Mid-West) people suffer from burnout/ disaster fatigue. When incidents carry high consequences but low likelihood or long inter-incident intervals, people dismiss the risk as being too remote and unlikely and get complacent. In my opinion, this makes ...more »