Campaign Materials

Campaign Materials

DHS and its partners raise public awareness of the indicators of terrorism and terrorism-related crime through the "If You See Something, Say Something™" campaign. We engage and inform the public through television and radio Public Service Announcements (PSAs), partner print materials, transit opportunities, billboards, and other media.

Print Materials

DHS supports campaign partners by designing outreach materials such as posters, brochures, web graphics, digital signage, and more at no cost. Partners are responsible for printing and distributing based on their unique needs.

Various print materials for the See Something, Say Something awareness campaign.


Click the collage above to enlarge the images.


Video & Radio PSAs

DHS also produces and distributes video/television and radio PSAs to expand the campaign’s reach. Video and audio files are available in English and Spanish, and the campaign works with partners to address specific language needs.

Protect Your Every Day PSA

Protect Your Every Day PSAHomeland security begins with hometown security. This PSA seeks to empower everyday citizens to protect their neighbors and the communities they call home by recognizing and reporting suspicious activity. Across the country, we all play a role in keeping each other safe.

English Video: 90 sec. | 60 sec. | 30 sec | 15 sec
Spanish Video: 60 sec. | 30 sec.
English Radio: 90 sec. | 60 sec. | 30 sec. | 15 sec.
Spanish Radio: 60 sec. | 30 sec.

Hospitality PSA

Hospitality PSAThis PSA informs travelers (business and leisure) of the importance of recognizing and reporting suspicious activity. The PSA was adopted by LodgeNet/SONIFI Solutions to be used in national hotel chains as part of their safety awareness initiatives.

English Video: 30 sec.
Spanish Video: 30 sec.

Officials PSA

'Officials' PSA VideoDHS partnered with the five major sports leagues (Major League Baseball, Major League Soccer, National Basketball Association, National Football League, and the National Hockey League) to develop a sports PSA that encourages the public to report suspicious activity to local law enforcement.

ALL
English Video: 30 sec.
Spanish Video: 30 sec.
English Radio: 30 sec.
Spanish Radio: 30 sec.

MLB

MLB Video

English Video: 15 sec.
Spanish Video: 15 sec.
English Radio: 15 sec.
Spanish Radio: 15 sec.

MLS

MLS Video

English Video: 15 sec.
Spanish Video: 15 sec.
English Radio: 15 sec.
Spanish Radio: 15 sec.

NBA

NBA Video

English Video: 15 sec.
Spanish Video: 15 sec.
English Radio: 15 sec.
Spanish Radio: 15 sec.

NFL

NFL Video

English Video: 15 sec.
Spanish Video: 15 sec.
English Radio: 15 sec.
Spanish Radio: 15 sec.

NHL

NHL Video

English Video: 15 sec.
Spanish Video: 15 sec.
English Radio: 15 sec.
Spanish Radio: 15 sec.

The Drop–Off PSA

Full VideoThis PSA encourages citizens to be aware of suspicious behavior in public places, as well as the importance of reporting it to local law enforcement.

Full
English Video: 30 sec.
Spanish Video: 30 sec.

Drop–Off Bag

Drop-off Bag Video

English Video: 15 sec.
Spanish Video: 15 sec.

Drop–Off Taxi

Drop-off Taxi

English Video: 15 sec.
Spanish Video: 15 sec.

Event PSAs

These PSAs were developed to support various national and local events.

NASCAR Driver Dale Earnhardt Jr.

NASCAR Driver Dale Earnhardt Jr.

English Video: 18 sec.

NASCAR Driver Kyle Busch

NASCAR Driver Kyle Busch

English Video: 18 sec.

Helpful Training Materials

FEMA Emergency Management Institute

The FEMA Emergency Management Institute provides training modules on various topics and issues that can help increase security.

Hometown Security

The DHS Hometown Security page provides links to trainings, reports and helpful factsheets.

IF THERE IS AN EMERGENCY, CALL 9-1-1.

Do not report suspicious activity through this website or the campaign email address. Report suspicious activity to local law enforcement. Please use this site to inquire about partnerships with the DHS "If You See Something, Say Something™" campaign only. Click here to learn how to partner with the campaign.

Reporting Suspicious Activity

To report suspicious activity, contact your local law enforcement agency. Describe specifically what you observed, including:

  • Who or what you saw;
  • When you saw it;
  • Where it occurred; and
  • Why it's suspicious.

If there is an emergency,
call 9–1–1.

Do not report suspicious activity through this website.

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