U.S. Department of Transportation
Federal Highway Administration
1200 New Jersey Avenue, SE
Washington, DC 20590
202-366-4000
Federal Highway Administration Research and Technology
Coordinating, Developing, and Delivering Highway Transportation Innovations
| Project Information | ||
| Project ID: | FHWA-PROJ-14-0105 | |
| Project Name: | Support Development of Research and Technology Communications and Outreach Plan | |
| Project Status: | Active | |
| Start Date: | April 8, 2014 | |
| End Date: | April 7, 2016 | |
| Contact Information | ||
| Last Name: | Cobb | |
| First Name: | Lincoln | |
| Telephone: | 202-493-3313 | |
| E-mail: | lincoln.cobb@dot.gov | |
| Office: | Office of Safety Research and Development | |
| Program: | Turner-Fairbank Highway Research Center | |
| Project detail | ||
| Roadmap/Focus area(s): | Safety Planning | |
| Project Description: | Conduct internal and external activities to promote and implement the four objectives of the Turner-Fairbank Highway Research Center (TFHRC) Communications Plan.(1) Establish TFHRC as the Nation's premiere center for highway research.(2) Raise public awareness of the real-world benefits TFHHRC provides to the Nation's drivers.(3) Ensure that TFHRC is known as a good steward of taxpayer dollars.(4) Ensure that TFHRC and its research programs are seen to be in the Nation's best interest. | |
| Goals: |
Support implementation of the four Strategic Objectives of the Turner-Fairbank Highway Research Center (TFHRC) Communications Plan.
|
|
| Test Methodology: | Conduct long-term and short-term activities, including education of stakeholders -- internal and external -- to insure that communications about the value Turner-Fairbank Highway Research Center (TFHRC) is a part of the planning process in every action taken by TFHRC research offices. | |
| Expected Benefits: | Establishment of broad internal and external understanding of the clear value of the research conducted and deployed by Turner-Fairbank Highway Research Center. | |
| FHWA Topics: | Research/Technologies--FHWA Research and Technology | |
| TRT Terms: | Administration Research Communications Outreach Education Training |
|
| FHWA Disciplines: | Marketing and Communications |
|
| Subject Areas: | Administration and Management Education and Training |
|
 |
||
