How to Make the Most of Your Online Storefront
Follow these five easy strategies to ensure your website is setting you up for success.
- Encourage engagement
Make it as easy as possible for users to interact by placing prominent “calls-to-action” to make an appointment, sign up for e-newsletter updates, or fill out a contact form on the homepage. Additionally, ensure your “Contact Us” page is easy to locate and includes all necessary information. - Educate users
Sharing flood insurance knowledge is a great way to boost sales. Use your website to describe flood risks in your geographic area and emphasize that most homeowners policies don’t cover floods. Also, clarify that clients in moderate- to low-risk areas may be able to obtain the lower-cost Preferred Risk Policy. Just be sure to keep all content simple and avoid using too much jargon. - Establish credibility
Establish yourself as an authority on flood insurance. This happens naturally if you educate users with relevant and easy-to-understand content. It’s a good idea to use your website to emphasize your credentials as a FloodSmart agent and showcase positive client testimonials. - Prioritize usability
A confusing site is the fastest way to lose potential customers. To ensure a positive user experience, remove excess homepage clutter and limit menu choices to what is most essential. Use “breadcrumb” navigation, which allows users to retrace their steps, and ensure your site loads in three seconds or less. - Pay attention to Search Engine Optimization (SEO)
To optimize your site to appear higher in the list of search results, use Google’s free keyword tool to determine what your target audience is searching. Then, infuse those keywords into the visible content of your site. Post fresh content to your site regularly (in the form of blog posts, press releases, or social media posts) and work to build links back to your site from around the web.
If you put these practices in place, you will have an extremely powerful website—one that helps generate new business and ensures users can easily find what they need.