Using Social Media for Ongoing Client Engagement
Many of your existing and potential clients use social media every day. The more time you invest in engaging prospective and current clients, the more impact social media will have. See the tips below to help make social media work for you.
- Connect with prospective and current flood insurance clients on social networking sites such as LinkedIn, Facebook, and Twitter.
- Post information about flood risk, flood insurance, flood preparation, and flood recovery on your Facebook and Twitter feeds and throughout your website.
This will help establish you as a credible source regarding flooding and flood insurance, which, in turn, can generate leads.
- Find helpful flood insurance content to share on the Social Media Messages page.
- Sign up for electronic FloodSmart news alerts and newsletters, which you can share with your online network of clients.
- Post testimonials from your clients or other short videos highlighting flood risks.
- Enhance your website with interactive tools and videos to engage and educate users about flood risks.
- You can also use FEMA widgets or the FEMA media library.
- Measure results and gauge the success of your efforts by tracking metrics related to the number of people exposed to your content and the actions they are taking, such as:
- Reach and Impressions
- New “likes” and followers
- Unique monthly visitors
- Leads (e.g., requests for information, policy quotes, or policy sales)
- Page stories created, wall posts, comments, likes, shares, and poll responses on Facebook
- Replies and retweets on Twitter
- Comments, new discussions, and content shares on LinkedIn
- Link click-throughs
- Reach and Impressions