When you see the initials “MD” behind a person’s name, you know that means they’ve earned the right to be called a medical doctor. The initials “CPA” also indicate that an individual has met certain standards and fulfilled requirements to become a certified public accountant. You’ve probably seen many other cryptic initials following a name. That’s because thousands of associations use professional certifications to recognize individuals for being dedicated to their chosen career and to uphold a certain set of standards. Ask a certified professional "why?" and they'll tell you that the certification process is one of the single most important steps you can make in career development. Take a look at the top 10 reasons you should consider professional certification with DATIA:

1. Certification demonstrates commitment to your profession. Receiving a certification shows your peers, supervisors, and, in turn, the general public how committed you are to your chosen career, along with how well you perform to set standards. Certification sets you apart as a leader in your field.
2. Certification enhances the profession's image. Association certification programs seek to grow, promote, and develop certified professionals who can stand "out in front" as examples of excellence in the industry or field.
3. Certification reflects achievement. A certified professional has displayed excellence in their field or industry and fulfilled set standards and requirements.
4. Certification builds self-esteem. Association certification programs create a standard for a particular profession, complete with performance standards, ethics, and career paths. You'll see yourself as a certified professional who can control his or her own professional destiny and find a deep sense of personal satisfaction.
5. Certification establishes professional credentials. Since it recognizes your individual accomplishments, certification stands above your resume, serving as an impartial, third-party endorsement of your knowledge and expertise. And when the public looks for individuals qualified to perform certain services, they seek individuals – like you – who have achieved certification.
6. Certification improves career opportunities and advancement. Certification gives you the "edge" when being considered for a promotion or other career opportunities. Certification clearly identifies you as an employee who can adapt to changes in work, technology, business practices, and innovation.
7. Certification prepares you for greater on-the-job responsibilities. Since certification is a voluntary professional commitment to an industry or field of knowledge, it’s a clear indicator of your willingness to invest in your own professional development. Certified professionals are aware of the constantly changing environment their profession faces, and they possess the tools needed to anticipate and respond to that change.
8. Certification provides for greater earnings potential. As a certified professional, you can expect many benefits, but in today's downsized, right-sized, topsy-turvy working world, salary increases speak for themselves.
9. Certification improves skills and knowledge. Achieving certification highlights your individual competence by confirming proficiency, knowledge, and career commitment.
10. Certification offers greater professional recognition from peers. Hear that applause? It's all for you! As a certified professional, you can expect increased recognition from your peers for taking that extra step in your professional development.