Meet the people who’ll love your business

Want to learn more about Facebook's family of apps and services? Hear from the experts who know them best—the teams that helped develop them. Our practical, instructor-led webinars can help you get smarter about how you leverage our platforms to grow your business. Tune in live to participate in the Q&As, or catch up later with Blueprint, our on-demand elearning platform.

The consumer shift to mobile has shown that people want to be able to do everything from their phones. While it's easier than ever to create a mobile presence for your business, driving the kind of results on mobile that matter to your business can still be difficult.

That's why we're testing updates to Pages—visited by more than 1 billion people every month—to help people discover things, decide what to do or where to go, and connect with local businesses on mobile.

Conversion rates in apps are 3X that of mobile web browsers, which shows how important a role your app plays in driving conversions on mobile.

In July, we introduced App Event Optimization to help you find the people that are more likely to take action once they’ve installed your app. What you do once you acquire those customers, however, is just as important to driving revenue. Using Facebook mobile app ads can help you drive repeat transactions from your customer base at key moments—like the holiday season. 40% of all purchases during the holidays will occur on a mobile device, which means it's a great time to reach customers who are more likely to make a purchase.