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Becoming Your Own Boss

 Posted by on February 23, 2016 at 13:00
Feb 232016
 

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Kristi

Kristi

As far as I can tell, there are two ways to view employment as a military spouse:

  1. The constant moving of military life is keeping me from doing what I want to do.
  2. Military life is giving me connections, opportunities and interests I might never have realized without it.

You don’t have to be one-sided in the debate. I, myself, have argued both sides just over my first cup of coffee this morning. So, it’s safe to assume that you’ll — at some point — roll your eyes each time you have to start your next job search (again), but also say a silent “thank you” for a fresh start once or twice.

One way to escape the routine job hunt hanging over each move is to become your own boss. It sounds pretty tempting in a mandatory Pajama Tuesday sort of way, but it also sounds a little intimidating in an every other thing sort of way. It can be done — but how? One of my personal favorite ways to learn something military spouse-related is to hear it straight from a spouse who has been there, done that.

Meet Brittany.

She is a military spouse and a talented, self-employed photographer with roots in the military community. Her business started back in 2010 when her friend’s husband was returning from a deployment in Iraq. Her friend wanted pictures of the homecoming, but shied away from hiring a photographer. So, she asked Brittany. Brittany agreed, and then she posted the pictures on Facebook. The homecoming pictures were a hit, to say the least, because many more requests followed, and — to quote Brittany — “Before long, I needed a business license.”

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Sounds easy enough, right? I imagine it was for her. I’ve seen her in action, and I’ve seen her photos — she has a natural talent for photography, and she’s easy to work with (both important components of a photography business I would think). She found a way to channel her talent into a business: “I enjoy expressing my creativity through photography. I feel like I can let my mind wander and my imagination run wild with no limits.”

It’s hard to learn that kind of passion, but learning the business of being in business can be taught. And if you’re interested in learning more about that, Spouse Education and Career Opportunities can help you. Once you’ve finished reading this blog post and you’re inspired to take the leap to entrepreneurship, hop over to the SECO page for more entrepreneur info.

Brittany’s biggest challenge in the beginning was figuring out how to legally set up a business (acquiring a business license, taxes, etc.). Maybe you can relate. She says that her struggles have evolved a bit these days: “It’s been really hard having a successful business when we have to move every two to three years. Every time I move, I lose my network. It can take months for me to rebuild my business.”

Frustrating? Sure, but not any more so than reapplying for jobs every couple of years. Brittany says that creativity is the key to rebuilding her business at each new duty station, “I’ve learned that being normal will not help you, and thinking outside the box will.”

She’s currently making a name for herself after her latest move by leading a mommy and me playdate photography group. She’s sharing her gift of photography by teaching moms with “fancy cameras” how to use those fancy cameras to photograph their adorable kids. She teaches this class — drumroll — for free, and while that might not sound very profitable in the short run, she’s networking, which is a clever move for a long-running business, especially in the military community where everyone is connected through a friend of a friend somewhere. The photography group has generated a lot of buzz around the neighborhood, and it’s good for business when people know your name.

Am I qualified to be an entrepreneur? I feel like that question probably comes up a lot (and not just in my own head). Surely Brittany has a degree in photography, design, art or something in that ballpark. Nope, she has a degree in exercise science, and although she says constantly, “If I could go back, I would get a degree in graphic design because that’s a skill I could take anywhere…and it works really well with photography,” formal training didn’t hold her back. She trained herself using the tools accessible to her, and she just went for it.

KristiPhotoblog_Entrepreneur_FEBJust for fun, I asked Brittany where she saw her business in five years. You can imagine that any military spouse would respond with a deep breath and a good laugh because we have no idea. She confirmed, “My business is continuously impacted by the career choices of my husband. So, in five years, I will literally have to see where in the world I am.”

And that could seriously be anywhere, right?

Take Brittany’s final words of encouragement (please read this in her upbeat, southern accent): “Try to always be different. It’s OK to make mistakes, and it’s completely normal to feel frustrated. No one ever said owning a business would be easy, but in the end, it’s totally worth it.”

Decide if it’s worth it to you; then, if it is, be like Brittany. Use the tools at your fingertips, whether it be instructional Internet videos or SECO webinars. Turn your passion into a profitable business that will follow you wherever the military sends you

 

*If you are interested in starting your own business as a military spouse, reserve your seat for the 2016 entrepreneurship webinar series.

Disclaimer: Publication on the Blog Brigade does not constitute official endorsement of personal blogs or websites on behalf of the Department of Defense.

Finding Your Passion Through Entrepreneurship

 Posted by on February 18, 2016 at 15:38
Feb 182016
 

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Blogger Biography: Dana Lofties Reeder, CEO of Reeder Consulting: College & Career Guidance, is an education advocate helping individuals determine their natural abilities for college and career success through proven assessments. Dana created her company to help people “Proceed with Confidence” on the path of life.

The journey to finding your passion, when starting your own venture, is often times a struggle. For some  individuals, entrepreneurship may be a lifelong dream. For me, I got frustrated and that’s where my story begins.

Throughout my entire professional life, I’ve believed “You must give to receive.” It’s my personal motto. Giving of my time and talents led me to get a master’s in guidance and counseling. I began working at a university at 21, instilling leadership and volunteer development skills in college students. It’s always been who I naturally was. Living the military life and moving to locations where I wasn’t able to continue my career due to country agreements, I began the slippery slope of losing my professional path. Like many other spouses, I never saw it coming.

One day I decided to write a letter to Dr. Jill Biden. I thought the experience I had was something someone should hear about. I have always admired Dr. Biden because she kept her own identity during her husband’s career. Never really thinking I would hear back, I actually did. Well, sort of. Rosemary Williams, deputy assistant secretary of defense for Military Community and Family Policy sent me a wonderful letter, which I still have today. But that’s not where it ended. A month later, my phone rang and it was Ms. Williams. A letter and a call — that’s impressive! Anyone who has had the wonderful opportunity to get to know her will understand her communication is always done with approachability and compassion, not to mention great humor. She signs her monthly newsletters with “Yours in the Fight” because she genuinely cares about military families. How can you not adore her? But in that conversation about the struggles of professional paths for career spouses, she asked me if I had ever thought about starting my own business because of the wealth of experience I had. That resonated with me, and for the first time, I took my husband’s advice and decided to begin my own company.

Taking Charge of Your Own Destiny:

1. Determine your passion: When I first started my company, because my background is so diverse, I struggled to be “focused.” Find one thing you are really great at and focus. In the middle of the night, I literally woke up and knew, without a shadow of a doubt, what my concept was going to be. It was 1) needed, 2) low competition, 3) and had a mission of changing lives. When you lay in bed waiting for the morning to come, you know you’ve picked the right path. Many times I don’t wait for the sun to come up — just ask my husband.

2. Use the available resources: Almost every university has a small business development center with the sole purpose to help you! Don’t be afraid to reach out and have them help you begin the process. They help you fill out paperwork, guide you to other resources and plug you into the massive amounts of networking opportunities. Getting an LLC costs about $300 and that is good for the lifetime of your company. You don’t need to spend thousands of dollars to begin a business with today’s technological world. Reach out and take advantage of getting free certifications, which provide you access to city, state and federal contracts, if that’s your market. In addition, connect with organizations that offer expert business mentors. There are also companies that put on numerous free webinars targeted at small businesses. Quality feedback, experienced guidance and hard-to-hear advice from mentors is critical! Pick wisely.

3. Volunteer in your communities, not just on base: This is such an important piece of maintaining a balanced professional life. Most importantly, it helps grow your personal and company brand while giving back to our military cities. But do it only if you are truly interested in the mission. While volunteering to help a business do some marketing, I met a man who was part of the local Chamber of Commerce. Before I knew it, I expressed my interest to be involved and within two months became the Chairman for the Chamber of Commerce. Because of volunteering, I was given an incredible opportunity for an even larger volunteer opportunity.

4. Network, network, network: There is nothing more debilitating than walking into a professional networking event without knowing a soul — but it matters. You want people to put your face with your company. I try to attend as many of these events as I can, however, I’m also an extrovert. My favorite event is “Speed Networking.” It’s an opportunity to sit down and pitch your business in a speed dating kind of format. You learn about them and they about you, and then you exchange business cards. In addition, I talk to professionals, individuals and groups about using social media for professional networking. Many people who aren’t proponents of social media often confuse the different platforms. Bottom line: they are not all equal. Use the ones that are 100 percent professional or you are wasting free marketing by not engaging, not to mention you are missing out on connecting with great individuals.

5. Keep learning: The journey of owning your business means you must stay up to speed on industry standards, changing trends, technology, and social marketing. I always say, “Learning never ends!” Make time to create your own professional development institute whether it’s online courses, formal classroom options through continuing education departments at universities or within school districts, one-on-one methods with industry experts, or reading books. Don’t get so busy you forget to feed your own professional soul and curiosity. I think of my business model as a footstool. One-third of my time is on the business, one-third is on networking and volunteering, and one-third is spent on education.

My company motto is “Proceed with Confidence” because I absolutely believe when you are pursuing your natural gift in life; you do just that — have confidence. It exudes from your pores. You walk taller, you speak more compassionately and you view the world clearer. And those qualities are the best gifts you can give yourself and your customers.

Disclaimer: Publication on the Blog Brigade does not constitute official endorsement of personal blogs or websites on behalf of the Department of Defense.

*If you are interested in starting your own business as a military spouse, reserve your seat for the 2016 entrepreneurship webinar series.

 

All materials copyright Military OneSource, 2012. Blog content held jointly by writer and Military OneSource, with shared rights to republish with appropriate attribution.