The Military Health System (MHS) is inviting the public to participate in the tobacco counter-marketing competition, Fight the Enemy, by voting for their favorite public service announcement video that was made by service members for the Department of Defense (DoD) community.

The finalists’ videos will be posted on the Operation Live Well YouTube Channel. Users can vote for videos by clicking the “like” button below the video. Users must have a Google account to participate in voting.

Disclaimer: Use of YouTube and Google for voting purposes does not constitute endorsement by the DoD of these sites, or the information, products or services contained therein. For other than authorized activities such as military exchanges and Morale, Welfare and Recreation sites, the DoD does not exercise any editorial control over the information you may find at these sites.

Yes. If you have access to YouTube on your government computer, you may vote on the videos.

United States Government employees are reminded, however, that they must follow all ethics rules pertaining to the authorized use of United States Government resources including computers and information technology systems. Please consult your chain of command, ethics advisor or lawyer/General Counsel/Judge Advocate for any questions or concerns related to the use of government resources.

Yes. We encourage anyone with a Google account to vote in the contest.

You may sign up for a free Google account. Users without a Google account will not be able to participate.

The public may judge videos however they like. For added guidance, the criteria by which the expert panel will vote are listed below (not in any particular order):

1. Storytelling ability
2. Originality
3. Creativity
4. Message clarity
5. Supports the theme Fight the Enemy; extra points for incorporating skepticism about e-cigarettes
6. Potential impact (video that is compelling, inspiring, instructive, shareable)
7. Adheres to the Contest Rules

The public is encouraged to promote videos through their social media channels (Facebook, Twitter, etc.) using the hashtag #FightTobacco.  Sharing on personal Facebook and Twitter accounts to get votes from your followers as well as emailing or texting with friends and family is also a good way to get more votes. Be creative and get noticed!

Vote Now!

You may only vote for a video once since YouTube only allows for one “like”.

Yes, you can click “like” on as many videos as you would like to vote for.

“Dislikes” are not factored into the scoring for the Voters’ Pick.

All videos will be judged by an expert panel within DoD. Awards will be given for first, second and third place by the expert panel. All winners will be featured on Operation Live Well Social Media sites. Videos not chosen for an award may be used for future DoD campaigns.

Winners will be announced on November 19, 2015, in conjunction with the Great American Smokeout, on the Fight the Enemy website.

The winning video has the possibility to be featured in articles, aired on DoD sites, and streamed on the Armed Forces Network. This depends on the technical requirements and may involve "re-shooting" the video to meet standards.

Overall winners will also receive scholarships which will be equally divided between the official team members (up to 4 members).

• First prize: $1500 in scholarships
• Second prize: $750 in scholarships
• Third prize: $250 in scholarships

Videos will not be returned. The Sponsor reserves the right to use the concepts, images, and content of the submitted videos as part of a DoD tobacco counter marketing program. Videos may be edited or reproduced to meet broadcast technical requirements.

Information such as contest rules, eligibility, and recommendations for video content can be found on the resources page.

For immediate responses, please contact us via email.