Risk Communication

Risk communication has been defined in varying ways by various groups. All definitions, however, center on an open, two-way exchange of information and opinion about risk designed to lead to a better understanding and better risk management decisions.

Communication is integrated into the assessment and management process. It is not a process that occurs only after decisions have been made.

There is internal risk communication between risk managers and assessors and external communication with key stakeholders. The goal of internal communication is to ensure that risks are fully evaluated, understood and managed. External communication is designed to take into account the emotional response to an event; to empower the stakeholders and the public to make informed decisions; and to prevent negative behavior and/or encourage constructive responses to a crisis or danger.

Risk communication ensures that the decision makers, stakeholders and other affected parties understand and appreciate the process of risk assessment and in so doing can be fully engaged in and responsible for risk management.

To learn more about risk communication please review the risk communication resources and take the one-hour online training course.