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The 2016 Ad Age-Trade Desk Programmatic TV survey reveals how far the industry has come since the first survey in 2015—and suggests where it’s headed as advances in data and automation fuel adoption of programmatic buying and selling for TV advertising.
Celebrating its 15th anniversary, National Geographic Channel is preparing to raise the ante with a major commitment to top-flight programming to draw in even more viewers while opening the door to expanded tie-in opportunities for marketers looking to partner with the well-respected brand.
While the data management platform (DMP) has been hailed as the cure-all for the modern marketer’s data woes, many marketers are disappointed in their DMPs, according to a new Ad Age-Neustar survey. But this is changing: An evolution among DMPs, combined with different approaches by marketers, offers hope that overall expectations for DMPs will soon become reality. Brought to you by Neustar.
Annual guide to marketers, media and agencies. Brought to you by Neustar.
Join The Trade Desk, as they reveal the results of an industry survey on programmatic television. Learn about the progress made in this nascent medium and key insights on how the market is expected to evolve in the future.
Length: 60 minutes
July 13th, 2016 1:00PM EDT
Learn the role that full-funnel analytics play in painting a detailed picture of mobile campaign success.
Length: 60 minutes
June 29th, 2016 1:00PM EDT
Learn how to stop pushing ads and start involving your customers in more participatory marketing programs that build loyalty and relevance.
Length: 60 minutes
June 14th, 2016 2:00PM EDT
Customer loyalty can be the most difficult thing for a brand to achieve amid today’s myriad choices and options. But smart marketers can engage consumers and build loyalty all along the path to purchase—if they think of it instead as the path to loyalty. Here’s how.
How do you lead the pack in digital? Be willing to take risks and learn from some of the industry’s best digital executives profiled in the Digital Trailblazers series—now in its second year.
Conversion marketing isn’t just a trend or tactic. It’s a fundamentally new way to approach marketing—yet it’s based on the most timeless of principles: that the key to success in business is to drive sales today, while building stronger brands for tomorrow. Brought to you by Catapult.
Finding the best agency partner for your B-to-B marketing efforts can make all the difference to your brand. In Ad Age’s B-to-B Agency Guide for 2015, we give you all the information you need to make the right choice.
Consumers and Marketers Wrangle Over Future of Digital Ads.
Annual guide to marketers, media and agencies. Brought to you by Neustar.
Best Tactics for Deploying, Tracking and Improving Your Mobile Campaigns.
Spending trends, leading marketer profiles, leading B-to-B agency profiles and more.
