Over-The-Air Installs

Drive automatic Android downloads from your website sign-ins.

Want a simple, fast way to get your Android app installed on your users' mobile devices? After signing in with Google on the web, users have the option to send your Android app to their device instantly, without them ever leaving your website. Direct installs from the Google Play Store are limited to free apps that exceed a quality threshold.

Developers have seen:

40% app install acceptance rate

How over-the-air installs work

Sign in

After users sign in with Google on the web, they can choose to install your Android app instantly, over the air, without leaving your website.

Choose devices

Users choose the devices on which to install your app.

App installed

The app installs directly on the user's Android device, with the user already signed in.

Easy install with needing to
sign in again

Easy setup

Set up is easy for you: simply register your project and app clients via the Google Developers Console to link your mobile app to your web application.

Example of OpenTable being
prompted and installed over the air from the OpenTable website

Monitor installs

Demonstrates an app showing
your Google+ friends who already usethe same app

Platform Insights measures impressions of the Android install prompt, installs, and success rate by day, week, and month. This data also includes a link to your Google Play Developer Console, where you can dig deeper into your Android app's statistics.

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