Google Beacons

Give your users better location and proximity experiences by providing a strong context signal for their devices in the form of Bluetooth low energy (BLE) beacons with Eddystone™, the open beacon format from Google.

The Eddystone specification includes a number of broadcast frame types, designed to give developers and venue owners flexibility in their beacon deployments.

You can manage your beacons using the Proximity Beacon API, including adding attachments in the cloud and monitoring their health.

To get started with the Google beacon platform, get a beacon and install Beacon Tools for Android and iOS.

To ensure timely updates to your beacon's context awareness, the Proximity Beacon API and Beacon Dashboard allow you to associate blobs of attached data with your beacons even after they're deployed.

Using the Nearby Messages API, your Android or iOS app can then detect nearby beacons and use your attachments to deliver users a magical proximity-aware experience.

If you don't have your app installed on a large number of devices, you can use Nearby Notifications to associate web links with beacons, or app intents with web fallback.

Beacons that are registered with venue and location information are used by place-based products across Google, such as the Place Picker, which assists users in selecting nearby businesses or points of interest.

To deploy beacons using the Physical Web, use Eddystone’s URL frame type (Eddystone-URL) to broadcast your website to users, or add URLs to your beacons using Nearby Notifications attachments with the Beacon Dashboard.

The Proximity Beacon API, in combination with Eddystone's telemetry broadcast type (Eddystone-TLM), helps you ensure that your beacon fleet is behaving as it should.

You can use the diagnostics endpoint to identify any erroneous behaviors, such as a beacon with low battery,

These health stats and more are available through the Proximity Beacon API's monitoring tools.