University of North Texas

Stationery, business cards, right,  and other materials with the university’s new theme line - “A green light to greatness.” – are available through Printing and Distribution Solutions.

The new campaign, which features the “green light” theme line and accompanying graphics, was introduced at the Four Bold Goals, One Great University: UNT in a Whole New Light event Feb. 13, when the university’s 2012-17 strategic plan was unveiled.

Goal 3 calls for operational efficiency, so there’s no need to toss existing letterhead, envelopes or other items immediately. These should be used until supplies are depleted, but not beyond May 2013.

Why is this important?

Every division, college, department and individual at UNT plays a critical role in helping build our reputation by supporting the “UNT” brand to our students, our communities, our state and the world. UNT is the university’s brand, and that has not changed. The new theme line and graphics campaign are an expression of the brand that show the progress and spirit of UNT.

Consistently and comprehensively using the new “green light” theme line and graphics is an important step in supporting the UNT brand.

By doing so, every member of the campus community helps UNT stand out and reinforces us as a nationally recognized, engaged university and regional leader.

• Find graphics, order new materials online through PDS beginning May 7.
• Visit the UNT Identity Guide to view the marks or to learn more about the UNT brand. The site offers basic information now but additional guidelines for graphics and narrative are underway and should be available later this summer.