AMA Mission:

The AMA is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide. Our principal roles are:

Informing: Providing resources, education, career and professional development opportunities Connecting: Serving as a conduit to foster knowledge sharing and relationship building Advancing: Promoting/supporting marketing practice and thought leadership

AMA Vision:

To be the leading marketing resource and network where the best marketing talent gathers to advance the profession of marketing worldwide.