Sailthru Customer Retention Cloud℠ – Retention, Simplified.

Customer Retention Essentials

Increase opens, clicks, conversion and long-term revenue from email.

Email is the most profitable digital marketing channel: it pays for itself in spades, with every $1 spent on email yielding an average $44 return. But email has changed more in the last 5 years than any other form of direct marketing. Leading marketers now view email as part of a complete retention strategy capable of delivering significant revenue, instead of just a standalone channel.

With email as important as ever, it’s critical for digital marketers to make the distinction between a provider that can simply send emails, and a provider that can transform email to become a primary driver for customer retention and revenue.

Sailthru is the largest sender of personalized email in the world. We send more than 70 billion personalized email messages every year. Find out more >

Optimize and personalize the customer experience across your most valuable owned channels—email, web and mobile.

More than half of marketing executives plan to invest in solutions for providing a seamless customer experience. But the challenges are significant: poor quality customer profiles, a lack of understanding of messages and offers that will resonate with customers, and the inability to deliver personalized messages and experiences.

Sailthru solves these challenges. Our comprehensive, individual customer profiles combine data from all of your marketing channels. We then automate the delivery of highly relevant experiences across email, web and mobile to improve customer lifetime value and reduce customer churn.

With Sailthru, you can coordinate 1:1 personalized product and content recommendations to individual consumers across your digital channels, personalize acquisition tactics, serve personalized upsell and renewal messages, and more. Find out more >

Boost short-term and long-term conversion, revenue and loyalty.

Personalization is a critical investment priority if your goals are to maintain long-term, profitable growth, increase repeat purchase rates, repeat site visits and total revenue. Modern personalization is designed to engage with individual consumers based on their behaviors, interests, engagement patterns, and the context in which they interact with your brand.

What’s possible today is far more than the basic marketing tactics and segmentation strategies offered by legacy technologies. Top marketers are using advanced approaches to personalization to increase revenue, boost customer lifetime value and decrease customer churn.

With Sailthru’s Personalization Engine, you’ll easily go beyond recommendations to personalize content, cadence and channel; offering every individual customer or reader a unique experience. Find out more >

Increase customer lifetime value and easily advance segmentation.

Imagine how your marketing would change if you knew what every individual customer or reader would do next—who would purchase, how much would they spend, and what specific products will they buy? Who might generate large volumes of pageviews, open email newsletters—or even opt-out?

Predictions arm marketers with an individual’s predicted likelihood to open email, click, purchase, opt-out, spend and even the number of pageviews they will generate, items they will purchase and the specific items they will buy. Using this information, marketers can create more targeted segments and deliver a transformative customer experience.

Using predictive analytics to drive segmentation far outperforms recency, frequency and monetary value (RFM) models—both in accuracy and speed. With Sailthru, you can easily identify your most valuable customers and readers using our predictive analytics capability. Find out more >

Go beyond surface metrics to understand the revenue impact of your marketing decisions.

More than 60% of marketers use email open rates to determine the effectiveness of their email marketing. Most fail to go deeper than opens and clicks in their analysis because of the challenges faced in bringing together multiple data sets, and the time it takes to surface insights that impact revenue.

The key to increasing revenue is long-term analysis. By optimizing your daily marketing for long-term customer value over near-term conversions and engagement, you’ll be on the path to promoting sustainable growth.

With Sailthru’s real-time campaign statistics and long-term cohort measurement, you’ll go beyond short-term metrics to track what truly matters to your business. Find out more >