The IAB Standard Ad Unit Portfolio includes a new range of formats designed to meet marketers’ communications needs across the purchase funnel. The IAB Display, Mobile, and Digital Video Rising Stars provide the canvas for the next generation of digital brand advertising.

Making Measurement Make Sense (3MS) is a cross-industry initiative founded by the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA), and the Interactive Advertising Bureau (IAB). The Media Rating Council (MRC), an independent body, is responsible for setting and implementing measurement standards. For the latest 3MS news, visit www.MeasurementNow.net. For publisher-specific resources on viewable impressions, click here.

The 2015 Digital Content NewFronts are set for April 27-May 6 spotlighting the best in upcoming digital video programming for marketers and media buyers trying to reach engaged audiences. The eight-day lineup will consist of a series of presentations from prominent media brands, showcasing innovative content from some of the biggest names across the entertainment landscape. Learn more about the NewFronts and read exclusive digital video research here.

An educational-series that breaks down complicated industry subjects in a way that both professionals and students on every level can easily comprehend.

The IAB Ad Lab is a state-of-the-art multipurpose meeting and events center where the digital world comes together for case study presentations, networking receptions, research releases, roundtable discussions, product demonstrations, professional development classes, tech meetups, webinars, and more.