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There are 240 million blogs in existence and most of them – let’s be honest – aren’t especially professional. If you want to have one of the relatively few legible, readable, attention-grabbing and possibly even money-making (or at least hosting fees-paying) destinations in the blogosphere, you need to up your game. You need to market yourself on social media, and learn the basics of search engine optimisation, so people can find you. And you need a unique, credible voice, so people like what they find.
Our expert tutors will teach you how to do all this and more, giving you the knowledge and tools to make your blog more professional and popular, and the confidence to take the next steps.
This course is for you if….
- You’re looking to improve the design, content or popularity of your existing blog but are unsure of what steps to take next.
- You’re considering trying to make money from your blog, and want to learn the skills to polish and monetise your site
Course description
This seminar-style course is aimed at established bloggers looking to expand their skills and gain a clear idea of what steps to take to monetise their blog. It covers simple advertising friendly web architecture, the current marketplace and how to create a media kit.
Topics covered on the day include:
- Where are you, what are you already doing?
- Where do you need to be?
- Structuring your blog to be advertising friendly
- Think of your blog as a brand - what else can you sell?
- Google ad words/blogging networks explained
- How to manage advertising
- Why you need a media kit
- Social media
PLEASE NOTE: This course does not cover how to start or operate a blog on a day-to-day basis. No skills are necessary to attend this course, however a basic understanding of your blog CMS, PowerPoint, email and social media are advantageous. No equipment is needed but feel free to bring your laptop, tablet or mobile device to use during class.
Tutor profile
Phoebe Montague is the editor of Melbourne-based fashion blog Lady Melbourne. Phoebe’s fashion commentary and style has earned her a reputation as one of Australia’s key fashion bloggers. Founded in 2007, Lady Melbourne now has a social media reach of over 50,000 unique likes, fans and followers across social media platforms including Twitter, Instagram and Facebook.
Phoebe completed a fine arts degree, ran her own fashion accessories label and worked with Jean Pierre Braganza and Lara Bohinc in London. She has a postgraduate degree in journalism, teaches blogging, social media and journalism at the Center for Adult Education (CAE) and RMIT in Melbourne and guest lectures at various corporate and educational events.
Book now
MELBOURNE - Thursday 12 February 2015
SYDNEY - Thursday 26 February 2015
Details
MELBOURNE
Date: Thursday 12 February 2015
Times: 6pm–9pm
Location: Melbourne Museum, Treetops room, 11 Nicholson St, Carlton, VIC
Price: $79 (includes GST, booking fee and refreshments)
Event capacity: 100
Dress code: There is no dress code for Masterclasses. Please wear whatever you feel comfortable in.
SYDNEY
Date: Thursday 26 February 2015
Times: 6pm–9pm
Location: Australian Technology Park, 2 Locomotive St, Eveleigh, NSW
Price: $79 (includes GST, booking fee and refreshments)
Event capacity: 100
Dress code: There is no dress code for Masterclasses. Please wear whatever you feel comfortable in.
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 7 days before the course start date. Please see our terms and conditions for more information on our refund policy.
