TIME Music

Review: 1989 Marks a Paradigm Swift

2014 iHeartRadio Music Festival - Night 1 - Show
Denise Truscello—WireImage/Getty Images

On her new album, Taylor Swift goes full-throttle pop

“Took our broken hearts and put them in a drawer,” Taylor Swift sings on “Welcome to New York,” the opening track on her fifth and sharpest album, 1989. Coming from Swift, a superstar who built a global empire penning hits about matters of the heart, this sounds like a threat–stowing her sorrow away after it brought so much success seems borderline irresponsible.

But Swift has gambled before and won. After writing every song solo on her blockbuster 2010 country-crossover album, Speak Now, she teamed up with a varied roster of top-shelf tunesmiths for 2012′s sprawling, genre-spanning opus, Red. That album went quadruple platinum, earned rapt critical acclaim and four Grammy nods and made her an icon.

On 1989, out Oct. 27, she sounds like one. Leaner and keener than those on Red, her new songs fizz and crackle with electricity and self-aware wit. Driven by synths and drums in lieu of guitars, all trace of country abandoned, 1989 holds together sonically as a tribute to the electro-pop that dominated radio 25 years ago. Swift executive-produced the album alongside Swedish hit machine Max Martin, who lends pop shellack to her nimble lyrics. Winding choruses have been whittled down to their stickiest essence.

Thematically, too, Swift breaks with the past, skirting victimhood and takedowns of maddening exes, critics and romantic competitors. Instead, there’s a newfound levity. Not only is Swift in on the joke; she also relishes it. The bouncy “Blank Space” hyperbolizes her portrayal in the media as an overly attached man-eater who dates for songwriting material: “Got a long list of ex-lovers, they’ll tell you I’m insane/ But I’ve got a blank space,” she coos before, incredibly, a clicking sound like that of a pen, “and I’ll write your name.” The skronky, horn-driven lead single “Shake It Off” communicates a cheerful disinterest in being critiqued, and a panicked, operatic vocal sample of Swift singing the word “Stay!” gives the swerving “All You Had to Do Was Stay” an oddball kick. The angriest song here is “Bad Blood,” a chanting call to arms over a dispute with a frenemy, and even it feels tongue-in-cheek.

Instead of pain, the songs about romance vibrate with fluttering lust or wistful nostalgia. The winking disco anthem “Style” packs a nasty ’70s groove, while strings and a lush refrain lend “Wildest Dreams” a cinematic grandeur: “He’s so tall, and handsome as hell,” she exhales. Surging drums and a jagged bassline, courtesy of fun. rocker Jack Antonoff, mitigate the longing of “I Wish You Would.” Even the atmospheric electro-ballad “This Love” is more hopeful than anguished, enlivened by a catchy chorus and Swift’s breathless delivery.

Though Swift is skilled with melody, her deadliest weapon is a superhuman knack for tight, evocative images–a skill she employs sparingly here. On the tense “Out of the Woods,” she ruefully recounts deciding “to move the furniture so we could dance,” while the feathery “Clean,” a collaboration with English composer Imogen Heap, sees her comparing a relationship to “a wine-stained dress I can’t wear anymore.” But the most potent statements are sonic, like “I Know Places,” a thrillingly paranoid cut with a drum-and-bass-like intensity. It’s the album’s darkest moment, until the chorus fills the song with light.

As long as Swift writes autobiographically, her romantic affairs will be the subject of speculation, but it’s the expertly crafted sound of 1989 that marks her most impressive sleight of hand yet–shifting the focus away from her past and onto her music, which is as smart and confident as it’s ever been. Who are these songs about? When they sound this good, who cares?

TIME Music

Taylor Swift’s ‘Welcome to New York’ Is a New Kind of Equality Anthem

German radio award
Georg Wendt—Georg Wendt/picture-alliance/dpa/AP Images

The pop star, who'd long been quiet on gay issues, comes up with a subtle new way to pay homage

Correction appended: Oct. 21, 2014

For pop stars in the last several years, paying homage to gay fans has become something of a tradition. As society at large has grown more and more attuned to gay civil rights, Top 40 radio has followed suit; it helps that gay men are a particularly large and vocal segment of the pop-music audience. Now, Taylor Swift has become the latest to join a swelling chorus with a pleasantly low-key shout-out in her new song that steers clear of theatrics in favor of simple emotion.

In the first track on her new album 1989, entitled “Welcome to New York,” Swift sets up New York, her current home, as a place of unparalleled freedom, including for gay people: “You can want who you want,” she sings, “Boys and boys and girls and girls.” A full-throated cry for marriage equality or an end to bullying it isn’t. But its simple declarativeness fits the tenor of the times.

The pop stars who’ve come before Swift have been far more theatrical in their equal-rights activism. Lady Gaga has made advocacy a cornerstone of her career, from her single “Born This Way,” with its support for “lesbian, transgender life,” to her claims that the 2010 Video Music Awards “meat dress” was an anti-Don’t Ask, Don’t Tell statement. Songs as vague in their uplifting lyrics as “Firework,” by Katy Perry, and “We R Who We R,” by Kesha, were widely read as having particular meaning for gay youth. And one could argue they’re all aping Madonna, who’s built a career out of engaging with and speaking directly to the sort of gay club audiences who already knew what voguing was before “Vogue” came out.

But times have changed rapidly: “Born This Way” came out in 2011, and “Firework” and “We R Who We R” in 2010. Though the gay community has much still to overcome, the issue of equality no longer seems like one that requires song-length shout-outs. Instead, we get songs like “Welcome to New York,” which tells listeners that whomever they love, they’re okay — not fabulous, or glamorous, or a firework, but well on their way to figuring life out. It shares an approach with the similarly approachable country song “Follow Your Arrow,” by Kacey Musgraves, which encourages listeners to use marijuana if they want, get married (or not) if they want, and date members of the same gender if they want. It’s appealingly low-drama.

We’ve moved past the point, in music, where sexuality is a solely defining trait. While songs like “Born This Way” and approaches like Britney Spears declaring “I love all my gay boys” make music listening into a statement of identity politics, “Welcome to New York” takes a subtler tack. It, and “Follow Your Arrow,” tell listeners to be proactive in finding happiness, while in “Born This Way,” “Firework,” and “We R Who We R,” being oneself was an automatic ticket to liberation. In “Welcome to New York,” discovering one’s sexuality is a part of finding happiness — but only a part.

To this point, Swift has been something of a rarity: A pop star who’s remained largely silent on gay issues and her gay fans. In her defense, Swift has, until now, been balancing a pop career and a country one. She’s had to keep one foot in a genre that’s all about gay fans and the other in a genre that’s largely silent on the topic. But, having declared her new album her first official pop record, Swift seems empowered to craft a more nuanced sort of pro-gay message. There’s all kinds of self-confidence, evidently, that one can draw from living in New York.

The original version of this story misstated the release year of Lady Gaga’s “Born This Way.” It was 2011.

Read next: Taylor Swift’s ‘Welcome to New York’ Is the Musical Equivalent of a Peppermint Latte

TIME Music

Taylor Swift’s ‘Welcome to New York’ Is the Musical Equivalent of a Peppermint Latte

"The Giver" New York Premiere - Arrivals
Actress Taylor Swift attends "The Giver" premiere at Ziegfeld Theater on August 11, 2014 in New York City. Dimitrios Kambouris—Getty Images

The 1980s dance party arrived early

From Russia with love: the previously teased Taylor Swift song “Welcome to New York” was supposed to arrive in full on iTunes at midnight Tuesday, but thanks to time zones, as one astute Tumblr user pointed out, midnight came a little early overseas — and so did the song.

Swift says she named her album 1989 after the year of her birth because she was inspired by the decade’s pop music sounds. It showed on the Jack Antonoff collaboration “Out of the Woods,” but it’s even more obvious on “Welcome to New York,” which finds T-Swift dusting off cheesy synthesizers and a retro drum-machine beat as she sings of self-reinventing in the city that never sleeps. The lyrics are about as earnest as any fresh-off-the-bus New York transplant, but the song’s got enough pep to warm the frigid Grinch heart of at least one jaded New Yorker this season as they trek through snow and trash in search of a peppermint latte.

More importantly, “Welcome to New York” is the first 1989 track we’ve heard that features Swift doing something other than repeating the words of the title over and over again in the chorus.

Listen to the track here. 1989 comes out Oct. 27.

TIME celebrities

Taylor Swift Becomes a Crazy Cat Lady in This Diet Coke Commercial

Featuring a new 1989 song

Comedy legend John Cleese recently told Taylor Swift that her cat Olivia Benson was “the weirdest cat I’ve ever seen in my life.” But Olivia Benson is probably having the last laugh (meow?) now, because Cleese’s own absurdly large feline certainly isn’t starring in a new Diet Coke commercial with the “Out of the Words” singer. During her appearance on The Graham Norton Show, Swift joked that her crazy cat lady phase was “a few years down the road,” but it seems it has arrivied early in the new clip.

You can even hear a new track from the singer’s upcoming album, 1989, in the background. And unlike the Jack Antonoff-assisted sonic departure “Out of the Woods,” it’s the most straight-out-of-Red, traditionally-Taylor Swift-sounding track we’ve heard from the record so far.

TIME Music

‘Out of the Woods’ Co-Writer Jack Antonoff Talks Working with Taylor Swift

Jack Antonoff of Bleachers
Jack Antonoff of Bleachers Geordie Wood for TIME

The Bleachers mastermind talked to TIME earlier this year about collaborating with the "Out of the Woods" singer

Last night Taylor Swift premiered her new song “Out of the Woods” from her upcoming album, 1989. Unlike the bouncy, horn-blasting “Shake It Off,” the new track shows off the ’80s pop influences Swift has said inspired the record (and its title). That’s in part because she wrote the song with Jack Antonoff of fun., whose first solo album as Bleachers this year was a crash course in how to mine the best of ’80s synth pop while still sounding fresh for 2014.

Before Bleachers’ Strange Desire came out this summer, TIME spent a day with Antonoff at Coney Island, where he talked about collaborating with Swift. “You can look at someone and get to know their music and say, ‘This is someone who I want to work with,’” said Antonoff, who also called “Out of the Woods” “one of the most important things I’ve ever been a part of” on Twitter last month. “It’s not rocket science if someone seems cool or great.” (Antonoff’s girlfriend, Girls creator Lena Dunham, also became pals with Swift after Dunham asked to be friends in a direct Twitter message following some mutual admiration.)

Antonoff says he always wanted to write with other artists, but didn’t get a chance to do so until “We Are Young” and “Some Nights” took off and opened some doors. After participating in some impersonal writing camps for artists such as Rihanna, Antonoff swore off sessions where he couldn’t work face-to-face with the artist. “I don’t want to imagine what someone would want to do — I want to collaborate,” Antonoff told TIME. “That’s why I like working with Taylor or Sara Bareilles or Tegan and Sara — where you’re just in the room, talking about what stuff is going to feel like and sound like, and working from that perspective. It’s not any of this bullshit of, ‘Let’s write a hit Katy Perry song.’”

TIME Music

Listen to Taylor Swift’s Hypnotic New Song ‘Out of the Woods’

Singer Taylor Swift performs during the 2014 iHeartRadio Music Festival in Las Vegas
Singer Taylor Swift performs during the 2014 iHeartRadio Music Festival in Las Vegas, Nevada Sept. 19, 2014. Steve Marcus—Reuters

It's out with the guitars and in with the drums on the singer's new 1989 track

Taylor Swift rang in her most recent album era with “Shake It Off,” a cheerfully flip pop confection that reads as an act of defiance to everyone from the haters to country-radio programmers. For “Out of the Woods,” the second offering from her upcoming LP 1989 (out Oct. 27), Swift’s rebellion takes a slyer shape, and a darker one.

Swift wrote the song with fun.’s Jack Antonoff, and the sounds of his ’80s-inspired solo project Bleachers reverberate here: a distorted vocal sample, crunchy drums, echoing harmonies. Lyrically, though, it’s still classic Swift, capturing the anxiety of a volatile romance with poignant little details — there are paper airplanes flying, and Swift and her would-be-beau have to move the furniture so they can dance; and, of course, there’s that much-discussed bridge about an accident that landed the unlucky couple in the hospital.

But it’s the furious chant of that anthemic chorus, all breathless urgency, and the left-of-center production that help Swift perform the niftiest sleight of hand: Even with lyrics that include some of her most headline-grabbing autobiographical admissions to date, the most interesting thing here isn’t who it’s about, but rather, how different it sounds.

Listen here.

Read next: Taylor Swift Finally Explains Why She’s a Feminist and How Lena Dunham Helped

TIME celebrities

Taylor Swift Proves She Totally Gets ‘No It’s Becky’ Tumblr Meme

The "Shake It Off" singer showed off her "no its becky" shirt

When Taylor Swift isn’t shaking off her haters, she spends a lot of time on Tumblr. And the singer, whose new album 1989 drops next month, wants you to know that she is totally in on the joke when it comes to a certain Internet meme about her.

A post featuring a high-school photo of Swift paired with a caption claiming a girl named Becky died from marijuana use made the rounds on the blogging site after one user replied, “pretty sure that’s Taylor Swift.” One poster’s reply — “no its becky” — become a bigger joke than the caption itself, and now Swift has a T-shirt featuring with those very words.

Swift was spotted wearing the shirt Wednesday night, and on Thursday, the pop star showed it off in her own Tumblr post, where she joked about “rethinking the album cover” of 1989. Save it for the deluxe re-release, Taylor.

 

TIME Music

Watch a Sparkly Taylor Swift Perform ‘Shake It Off’ For the First Time at the VMAs

The 1989 track gets a live debut

Taylor Swift got in touch with her inner showgirl at the 2014 MTV Video Music Awards when she performed new single “Shake It Off” for the first time, while dressed in a sparkly two-piece.

The country-singer-turned-bona-fide-pop-diva was introduced by her BFF Lorde, who says the two have a fair amount in common despite the fact that, at this point, T-Swift is basically cheer captain and Lorde’s in the bleachers.

View the full performance here.

TIME Music

Watch Taylor Swift Show Off Her Dance Moves in New ‘Shake It Off’ Video

Haters gonna hate, T-Swift declares on the first single from her new album, 1989

It’s nearing late August in an even-numbered year, which means it’s time for Taylor Swift to once again hijack pop music as we know it. And just like last time, she premiered new music through an online live stream in the company of some very dedicated fans.

“Shake It Off,” her bouncy ode to brushing off haters, is the first single from the singer’s upcoming album, 1989, which is due Oct. 27 and named after the year of her birth.

“I’ve learned a pretty tough lesson that people can say whatever they want about us at any time, and we cannot control that,” the singer told her fans before premiering the song (produced by Max Martin and Shellback) and the dance-heavy video (twerking included). “The only thing we can control is our reaction to that.”

Though she broke out of her country music roots with 2012′s Red, T-Swift promises that the new record, which she spent two years making, is her “first documented official pop album” as well as her favorite album yet. It’s also inspired by the “limitless potential” of 1980s pop, which is never a bad look for anyone, least of all Swift, who dabbled with the decade’s pop sound on her song “Sweeter Than Fiction” from the movie One Chance.

Relive Swift’s dance party announcement on the Yahoo! live stream here.

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