At the very end of 2011, I suggested readers add one New Year’s Resolution to their list: Install and try Any.do, a free task management app, initially for Android phones. Since then, the app has made the transition over to iOS, Chrome and the web. Now Any.do takes the next step with a premium subscription model and ways to manage tasks with a family or work team.
Any.do 2.0 is now available in the Google Play Store, iTunes App Store and on the web — still for free — and has a Premium option that adds custom app themes, location-based task reminders and custom recurring times for tasks. Both versions now support collaboration, although the free option is limited to just two members per task. Here’s a peek at how the elegant app works for single and shared tasks, and this chart compares the free and Premium features.
Any.do is a relatively rare example of an app that first launched on Android and later appeared on iOS. You’d think that approach wouldn’t have much success but the company boasts more than 11 million Any.do users managing tasks in the app. Clearly, it’s a popular app — one of my personal favorites for managing tasks due to the design its helpful daily planning technique. And now it has a potential revenue stream.
Early adopters who sign up for a Premium account in the next 14 days will get a discount, paying either $3 per month or $27 a year for the added features. After the first year, the cost will revert to the standard pricing of $5 per month or $45 a year. If Any.do can convert just five percent of its current user based to a Premium account, it could be looking at nearly $25 million a year for annual subscriptions — not bad for a well-designed task management app that syncs across multiple platforms.
