The opinions expressed in this commentary are solely those of Paul R. La Monica. Other than Time Warner, the parent of CNNMoney, Abbott Laboratories and AbbVie, La Monica does not own positions in any individual stocks.
It's trick or treat time ... Wall Street style!
I usually use Halloween as an excuse to take a look at the year's best and worst stocks. I already wrote about Keurig Green Mountain (GMCR) on Thursday. It's a treat if you have it in your portfolio.
Related: Keurig stock is on a caffeine high
But Halloween is about being scared out of your wits. So it's much more fitting to look at the worst stocks, the ones with terrifying year-to-date charts.
Unsurprisingly, several of this year's biggest losers are oil drillers.
With crude prices tumbling, that's bad news for companies like Transocean (RIG), Noble (NE), Diamond Offshore (DO) and Ensco (ESV).
Each stock has fallen at least 30% ... which makes them among the 10 worst performers in the S&P 500 this year.
But there are some more well-known brand-name stocks that should have you screaming as if you were Jamie Lee Curtis fleeing Michael Myers. Here are five.
1. Ding-dong! If you see a trick-or-treater dressed like an Avon Lady, slam the door. Heck, that's what most people are doing.
Avon (AVP) is the worst stock in the S&P 500 this year, down more than 40%. The cosmetics company reported its latest results Thursday and they were grim. Sales fell 8%, missing forecasts.
2. Papa's got a brand new bag ... and it ain't from Coach. Coach (COH) is struggling to turn itself around. The handbag maker said earlier this week that sales fell 10% in the third quarter.
Related: Can British designer Stuart Vevers save Coach?
Consumers may still be hellbent for leather ... but they're buying it elsewhere. Competition from Michael Kors (KORS) and Kate Spade (KATE) has been brutal. Their stocks have taken a tumble this year too, but Coach has been hit the hardest.
3. The misfit toy stock. Sorry to any fans of Scandinavian group Aqua, but we're not living in a Barbie world anymore.
Mattel (MAT) shares have plunged this year along with Barbie sales. But it's not as if parents have stopped buying toys for their kids. Shares of Hasbro (HAS) are near an all-time high. Simply put, Hasbro has cooler toys that boys and girls want: NERF, My Little Pony, Star Wars and Transformers.
Related: Disney princesses ditch Mattel for Hasbro
And it's going to get worse for Mattel (and better for Hasbro) soon. Mattel, currently the rights owner for toys tied to Disney's (DIS) Princess line of characters, is losing that deal to Hasbro in 2016 ... and that includes Elsa and Anna from "Frozen." Investors that haven't already done so may want to let Mattel go.
4. Rotten produce. Eating organic food is good for you. Investing in the company that made it popular for the masses? Not so much. Whole Foods (WFM) is a classic victim of its own success.
The stock has tumbled following numerous sales and earnings warnings. And the culprit is competition from more mainstream retailers like Kroger (KR) and Wal-Mart (WMT).
Related: Can Whole Foods turn itself around?
Whole Foods has acknowledged that it has to worry more about other retailers selling kale and quinoa for lower prices.
5. Put down the corporate credit card, Jeff! Amazon (AMZN) is a company that could be doing better. But CEO Jeff Bezos has chosen to sacrifice current profits in order to build for the future.
It's a strategy that has worked in the past. But investors are nervous that Bezos may be losing his Midas touch. The Fire Phone has been a failure. And losses are mounting as the company invests heavily in its cloud business.
Related: Jeff Bezos is the Grinch that stole Amazon's Christmas
Add in the fact that Amazon issued a less-than-stellar sales outlook for the fourth quarter and it's no wonder that the stock is one of the worst performers in CNNMoney's Tech 30 index this year.
Now it's worth noting that this year's tricks could be next year's treats. Edwards Lifesciences (EW), Intuitive Surgical (ISRG) and CenturyLink (CTL) have all bounced back sharply this year after a lousy 2013. But you have to do your homework.
Diamond Offshore was a loser last year. And last year's biggest S&P 500 laggard, Newmont Mining (NEM) is down again in 2014. Some dogs remain pooches.
Reader Comment of the Week! The Federal Reserve finally ended its quantitative easing program this week.
I tweeted about how well stocks have done since the bond purchases started. I'm glad that somebody caught my reference to a 1980s public service announcement.
So if QE is the egg, then are rate hikes the chicken? Because the egg came first, right? Or is it the other way around? Oh no.
Anyway, happy Halloween. Happy end of October. Here's hoping next month is less stormy for stocks. We don't want any cold November rain. Yup. I'm going there. Enjoy the next nine minutes of cheesy power ballad rock at its finest.
Want to make your own Sierra Mist at home? You soon may have the chance to do that.
Pepsi (PEP) said on Friday that it will be working with do-it-yourself carbonated beverage company SodaStream (SODA) on a limited test of homemade Pepsi-branded sodas later this year.
Shares of SodaStream popped more than 15% when word of the deal was first reported in the trade journal Beverage Digest. A spokesperson at Pepsi confirmed MORE
Paul R. La Monica - Oct 24, 2014 2:25 PM ET
The opinions expressed in this commentary are solely those of Paul R. La Monica. Other than Time Warner, the parent of CNNMoney, Abbott Laboratories and AbbVie, La Monica does not own positions in any individual stocks.
Shares of big U.S. railroad CSX (CSX) surged as much as 10% Monday after the Wall Street Journal reported that Canadian Pacific (CP) offered to buy it.
According to the report, CSX turned down the takeover MORE
Paul R. La Monica - Oct 13, 2014 1:16 PM ET
The opinions expressed in this commentary are solely those of Paul R. La Monica. Other than Time Warner, the parent of CNNMoney, Abbott Laboratories and AbbVie, La Monica does not own positions in any individual stocks.
Los Angeles Clippers owner Steve Ballmer did a lot of things that were pretty embarrassing when he was the CEO of Microsoft (MSFT). But none of them hold a candle to the ridiculous comments by MORE
Paul R. La Monica - Oct 10, 2014 1:47 PM ET
The opinions expressed in this commentary are solely those of Paul R. La Monica. Other than Time Warner, the parent of CNNMoney, Abbott Laboratories and AbbVie, La Monica does not own positions in any individual stocks.
Sears and J.C. Penney are two iconic American retailers. Correction. They were iconic retailers. Their best days are long behind them.
Shares of both companies plunged Wednesday -- a sign of just how uncertain their future is.
Sears (SHLD) MORE
Paul R. La Monica - Oct 8, 2014 4:02 PM ET
The opinions expressed in this commentary are solely those of Paul R. La Monica. Other than Time Warner, the parent of CNNMoney, Abbott Laboratories and AbbVie, La Monica does not own positions in any individual stocks.
There are only 30 stocks in the Dow. It's an exclusive club. So you'd think that getting kicked out of the Dow would be a bad sign for a company.
But that hasn't been the case MORE
Paul R. La Monica - Oct 6, 2014 1:53 PM ET
The opinions expressed in this commentary are solely those of Paul R. La Monica. Other than Time Warner, the parent of CNNMoney, Abbott Laboratories and AbbVie, La Monica does not own positions in any individual stocks.
The Nasdaq was in blood red mode Thursday. But the big drop in tech stocks didn't hurt the performance of a red hot IPO.
No, I'm not talking about Alibaba (BABA). A company called CyberArk Software MORE
Paul R. La Monica - Sep 25, 2014 1:38 PM ET
The opinions expressed in this commentary are solely those of Paul R. La Monica. Other than Time Warner, the parent of CNNMoney, Abbott Laboratories and AbbVie, La Monica does not own positions in any individual stocks.
More U.S. consumers have probably used or heard of Citizens Financial Group than Chinese e-commerce wunderkind Alibaba.
Does Alibaba have its name splashed across a baseball stadium in Philadelphia? No. But Citizens does.
Still, name recognition did MORE
Paul R. La Monica - Sep 24, 2014 4:15 PM ET
The opinions expressed in this commentary are solely those of Paul R. La Monica. Other than Time Warner, the parent of CNNMoney, Abbott Laboratories and AbbVie, La Monica does not own positions in any individual stocks.
Sadly, there is still no cure for Ebola. But a promising drug from a publicly traded Canadian biotech firm is being used to treat the disease in West Africa. And Wall Street has taken notice.
Tekmira MORE
Paul R. La Monica - Sep 23, 2014 1:26 PM ET
The opinions expressed in this commentary are solely those of Paul R. La Monica. Other than Time Warner, the parent of CNNMoney, Abbott Laboratories and AbbVie, La Monica does not own positions in any individual stocks.
It's not too late to find that perfect, fright-inducing Halloween costume. Might I suggest you go as a Wall Street trader?
Investors are once again pretty scared about where stocks are going next. CNNMoney's Fear & MORE
Paul R. La Monica - Sep 22, 2014 3:29 PM ET