ArsTechnica

Ministry of Innovation / Business of Technology

reddit launches its own crowdfunding platform

The focus is on subreddit merch, but technically any redditor can make anything.

reddit has launched its own crowdfunding platform dubbed "redditmade" as of Wednesday, according to a post on the site. redditmade focuses on campaigns for T-shirts and knick-knacks associated with subreddit communities, but the boundaries expand as far as "the best designs and products by the community."

redditmade joins platforms like Kickstarter and Indiegogo, but with a more specific focus on redditors and items they want to see made. Sample projects on the redditmade front page currently include a "Not A Cocktail" book associated with r/cocktails, a t-shirt for r/redditblack, and bumper stickers for the r/camping subreddit.

While anyone can open any project for funding, the redditmade FAQ clarifies that "Official subreddit campaigns are distinguished on redditmade as featured campaigns, and they can also receive complimentary ads on reddit for the subreddit they are associated with." The ads are auto-generated but are not shown if the ad space has already been sold, reddit says.

In addition to giving users a platform to crowdfund, reddit also writes that redditmade will "connect you to our network of quality sourcing partners for a variety of products and walk you through every step of the process so your community can celebrate your connection and show off your pride without all the work," which goes a step beyond the involvement of other similar sites. The platform is open to new users now, but accounts must be connected to a reddit username.

Disclosure: reddit shares a parent company, Advance Publications, with Ars Technica's parent company, Condé Nast.

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22 Reader Comments

  1. And by "anything" they mean "T-shirts".
    298 posts | registered
  2. Tallon wrote:
    And by "anything" they mean "T-shirts".


    Test shirt, please ignore.
    186 posts | registered
  3. Hundred and hundreds of dumb t-shirts.

    Well, if anyone wants to buy one, it's not hurting anyone. Except perhaps the image copyright holders.

    I do have to wonder what they'll do with the first blatantly awful shirt from /r/jailbait, /r/gamergate, /r/creepshots, /r/n***ers or the like (since some of those are closed). FAQ says the only thing you can't do is make it age-restricted.
    322 posts | registered
  4. "The ads are auto-generated but are not shown if the ad space has already been sold"

    Wow. They must really not sell very many ads if they're positioning actually selling an ad as the occasional alternative scenario.
    482 posts | registered
  5. Quote:
    Disclosure: reddit shares a parent company, Advance Publications, with Ars Technica's parent company, Condé Nast.


    Wait, so reddit and Ars are related? So you're like, step-cousins, twice removed or something? Stupid parent companies, holding companies, shell companies, etc. Makes it all confusing :confused:
    3354 posts | registered
  6. Great! So when the Fappening Part Deux happens and the guy asks for funds to post more pictures, we can all chip in.
    1106 posts | registered
  7. oldtaku wrote:
    Hundred and hundreds of dumb t-shirts.

    Well, if anyone wants to buy one, it's not hurting anyone. Except perhaps the image copyright holders.

    I do have to wonder what they'll do with the first blatantly awful shirt from /r/jailbait, /r/gamergate, /r/creepshots, /r/n***ers or the like (since some of those are closed). FAQ says the only thing you can't do is make it age-restricted.


    dont forget /r/beatingwomen , /r/beatingwomen2 , /r/MensRights , /r/GunsForSale , /r/PicsOfDeadKids , /r/whiterights , /r/BlackCrime , /r/White_Pride , /r/White_Nationalism , /r/NationalSocialism , /r/racism_immigration , /r/HBD (eugenics) , /r/LegalTeens , /r/CosplayBoobs , /r/watchpeopledie , /r/Tentai /r/Incest_Hentai_Manga , /r/littlespace ...

    sorry, i am going to have to stop making this list... i think i may vomit.
    551 posts | registered
  8. All the example products here can be produced on an on-demand basis, so crowdfunding is not really necessary. They could be produced in quantities as low as 1 and still make a profit (admittedly small).
    3220 posts | registered
  9. Drizzt321 wrote:
    Quote:
    Disclosure: reddit shares a parent company, Advance Publications, with Ars Technica's parent company, Condé Nast.


    Wait, so reddit and Ars are related? So you're like, step-cousins, twice removed or something? Stupid parent companies, holding companies, shell companies, etc. Makes it all confusing :confused:


    I think that entire comment is a bit weird. reddit is a seperate entity which is not owned entirely by Advance Publications. The exact split of ownership is undisclosed, but reddit is it's own corporation.
    3933 posts | registered
  10. dbright wrote:
    oldtaku wrote:
    Hundred and hundreds of dumb t-shirts.

    Well, if anyone wants to buy one, it's not hurting anyone. Except perhaps the image copyright holders.

    I do have to wonder what they'll do with the first blatantly awful shirt from /r/jailbait, /r/gamergate, /r/creepshots, /r/n***ers or the like (since some of those are closed). FAQ says the only thing you can't do is make it age-restricted.


    dont forget /r/beatingwomen , /r/beatingwomen2 , /r/MensRights , /r/GunsForSale , /r/PicsOfDeadKids , /r/whiterights , /r/BlackCrime , /r/White_Pride , /r/White_Nationalism , /r/NationalSocialism , /r/racism_immigration , /r/HBD (eugenics) , /r/LegalTeens , /r/CosplayBoobs , /r/watchpeopledie , /r/Tentai /r/Incest_Hentai_Manga , /r/littlespace ...

    sorry, i am going to have to stop making this list... i think i may vomit.


    Wait why is /r/GunsForSale on your list? People shouldn't be allowed to sell guns? Next up was /r/guns, then /r/politics then /r/BDSM and then every subreddit you don't personally agree with?

    Aaaand now I'm going to go look at some guns for sale.
    3933 posts | registered
  11. keltor wrote:
    dbright wrote:
    oldtaku wrote:
    Hundred and hundreds of dumb t-shirts.

    Well, if anyone wants to buy one, it's not hurting anyone. Except perhaps the image copyright holders.

    I do have to wonder what they'll do with the first blatantly awful shirt from /r/jailbait, /r/gamergate, /r/creepshots, /r/n***ers or the like (since some of those are closed). FAQ says the only thing you can't do is make it age-restricted.


    dont forget /r/beatingwomen , /r/beatingwomen2 , /r/MensRights , /r/GunsForSale , /r/PicsOfDeadKids , /r/whiterights , /r/BlackCrime , /r/White_Pride , /r/White_Nationalism , /r/NationalSocialism , /r/racism_immigration , /r/HBD (eugenics) , /r/LegalTeens , /r/CosplayBoobs , /r/watchpeopledie , /r/Tentai /r/Incest_Hentai_Manga , /r/littlespace ...

    sorry, i am going to have to stop making this list... i think i may vomit.


    Wait why is /r/GunsForSale on your list? People shouldn't be allowed to sell guns? Next up was /r/guns, then /r/politics then /r/BDSM and then every subreddit you don't personally agree with?

    Aaaand now I'm going to go look at some guns for sale.



    Nothing wrong with GunsForSale, but the kind of T-shirts that might be spawned from it, on the other hand...

    Listen, I like firearms, I enjoy shooting. But the mentality of a large portion of firearms enthusiasts these days isn't something I'm real excited to see on a T-shirt.
    1414 posts | registered
  12. keltor wrote:
    Drizzt321 wrote:
    Quote:
    Disclosure: reddit shares a parent company, Advance Publications, with Ars Technica's parent company, Condé Nast.


    Wait, so reddit and Ars are related? So you're like, step-cousins, twice removed or something? Stupid parent companies, holding companies, shell companies, etc. Makes it all confusing :confused:


    I think that entire comment is a bit weird. reddit is a seperate entity which is not owned entirely by Advance Publications. The exact split of ownership is undisclosed, but reddit is it's own corporation.


    Ah. Didn't know that. Was aiming for a joke, but clearly it sounded better in my head.
    3354 posts | registered
  13. dbright wrote:
    dont forget /r/beatingwomen , /r/beatingwomen2 , /r/MensRights , /r/GunsForSale , /r/PicsOfDeadKids , /r/whiterights , /r/BlackCrime , /r/White_Pride , /r/White_Nationalism , /r/NationalSocialism , /r/racism_immigration , /r/HBD (eugenics) , /r/LegalTeens , /r/CosplayBoobs , /r/watchpeopledie , /r/Tentai /r/Incest_Hentai_Manga , /r/littlespace ...

    Cosplay boobs? Awesome!

    And "Redditmade" is kinda weak, for crowdfunding they should have called it "Creddit" or "RedditCreddit".
    4505 posts | registered
  14. keltor wrote:
    Drizzt321 wrote:
    Quote:
    Disclosure: reddit shares a parent company, Advance Publications, with Ars Technica's parent company, Condé Nast.


    Wait, so reddit and Ars are related? So you're like, step-cousins, twice removed or something? Stupid parent companies, holding companies, shell companies, etc. Makes it all confusing :confused:


    I think that entire comment is a bit weird. reddit is a seperate entity which is not owned entirely by Advance Publications. The exact split of ownership is undisclosed, but reddit is it's own corporation.


    ArsTechnica is owned by Condé Nast, a subsidiary of Advanced Publications which is a private company. Here are the words of Ken Fisher, Ars' Founder (2008):

    Quote:
    It is with much pride and pleasure that I announce that Ars Technica has been acquired by Condé Nast. Ars Technica will now grow with the tools and resources of Condé Nast's WIRED Digital unit. WIRED Digital oversees the business operations of not only WIRED.com, but also Reddit, WebMonkey, HotWired, and other technology destinations. Ars Technica will remain an independent publication, with the same editorial leadership in place. I will remain the Editor-in-Chief, and Jon, Eric, and the rest of the editorial team is staying on board, too.
    143 posts | registered
  15. xryancat wrote:
    keltor wrote:
    Drizzt321 wrote:
    Quote:
    Disclosure: reddit shares a parent company, Advance Publications, with Ars Technica's parent company, Condé Nast.


    Wait, so reddit and Ars are related? So you're like, step-cousins, twice removed or something? Stupid parent companies, holding companies, shell companies, etc. Makes it all confusing :confused:


    I think that entire comment is a bit weird. reddit is a seperate entity which is not owned entirely by Advance Publications. The exact split of ownership is undisclosed, but reddit is it's own corporation.


    ArsTechnica is owned by Condé Nast, a subsidiary of Advanced Publications which is a private company. Here are the words of Ken Fisher, Ars' Founder (2008):

    Quote:
    It is with much pride and pleasure that I announce that Ars Technica has been acquired by Condé Nast. Ars Technica will now grow with the tools and resources of Condé Nast's WIRED Digital unit. WIRED Digital oversees the business operations of not only WIRED.com, but also Reddit, WebMonkey, HotWired, and other technology destinations. Ars Technica will remain an independent publication, with the same editorial leadership in place. I will remain the Editor-in-Chief, and Jon, Eric, and the rest of the editorial team is staying on board, too.


    Yea, I knew Ars had been acquired by Conde Nast, just didn't know they were in turn owned/partially owned/whatever by someone else. Who then apparently has a stake in reddit, which I didn't know.
    3354 posts | registered
  16. Drizzt321 wrote:
    xryancat wrote:
    keltor wrote:
    Drizzt321 wrote:
    Quote:
    Disclosure: reddit shares a parent company, Advance Publications, with Ars Technica's parent company, Condé Nast.


    Wait, so reddit and Ars are related? So you're like, step-cousins, twice removed or something? Stupid parent companies, holding companies, shell companies, etc. Makes it all confusing :confused:


    I think that entire comment is a bit weird. reddit is a seperate entity which is not owned entirely by Advance Publications. The exact split of ownership is undisclosed, but reddit is it's own corporation.


    ArsTechnica is owned by Condé Nast, a subsidiary of Advanced Publications which is a private company. Here are the words of Ken Fisher, Ars' Founder (2008):

    Quote:
    It is with much pride and pleasure that I announce that Ars Technica has been acquired by Condé Nast. Ars Technica will now grow with the tools and resources of Condé Nast's WIRED Digital unit. WIRED Digital oversees the business operations of not only WIRED.com, but also Reddit, WebMonkey, HotWired, and other technology destinations. Ars Technica will remain an independent publication, with the same editorial leadership in place. I will remain the Editor-in-Chief, and Jon, Eric, and the rest of the editorial team is staying on board, too.


    Yea, I knew Ars had been acquired by Conde Nast, just didn't know they were in turn owned/partially owned/whatever by someone else. Who then apparently has a stake in reddit, which I didn't know.


    Condé Nast was merged with the privately owned Advanced Publications in 1959 by the Newhouse family. Condé Nast bought reddit in 2006 and ArsTechnica later in 2008. reddit was then spun-off as a wholly owned subsidiary of Advanced Publications in 2011, effectively giving it the same hierarchy as Condé Nast. All are basically owned by the same company with varying levels of autonomy.
    143 posts | registered
  17. xryancat wrote:
    Drizzt321 wrote:
    xryancat wrote:
    keltor wrote:
    Drizzt321 wrote:
    Quote:
    Disclosure: reddit shares a parent company, Advance Publications, with Ars Technica's parent company, Condé Nast.


    Wait, so reddit and Ars are related? So you're like, step-cousins, twice removed or something? Stupid parent companies, holding companies, shell companies, etc. Makes it all confusing :confused:


    I think that entire comment is a bit weird. reddit is a seperate entity which is not owned entirely by Advance Publications. The exact split of ownership is undisclosed, but reddit is it's own corporation.


    ArsTechnica is owned by Condé Nast, a subsidiary of Advanced Publications which is a private company. Here are the words of Ken Fisher, Ars' Founder (2008):

    Quote:
    It is with much pride and pleasure that I announce that Ars Technica has been acquired by Condé Nast. Ars Technica will now grow with the tools and resources of Condé Nast's WIRED Digital unit. WIRED Digital oversees the business operations of not only WIRED.com, but also Reddit, WebMonkey, HotWired, and other technology destinations. Ars Technica will remain an independent publication, with the same editorial leadership in place. I will remain the Editor-in-Chief, and Jon, Eric, and the rest of the editorial team is staying on board, too.


    Yea, I knew Ars had been acquired by Conde Nast, just didn't know they were in turn owned/partially owned/whatever by someone else. Who then apparently has a stake in reddit, which I didn't know.


    Condé Nast was merged with the privately owned Advanced Publications in 1959 by the Newhouse family. Condé Nast bought reddit in 2006 and ArsTechnica later in 2008. reddit was then spun-off as a wholly owned subsidiary of Advanced Publications in 2011, effectively giving it the same hierarchy as Condé Nast. All are basically owned by the same company with varying levels of autonomy.


    Nice to know someone around here knows all of this stuff. Me, I'm going to go crawl back into my cave lit by the soft, green glow of my green on black terminal sessions =D
    3354 posts | registered
  18. Drizzt321 wrote:
    Quote:
    Disclosure: reddit shares a parent company, Advance Publications, with Ars Technica's parent company, Condé Nast.


    Wait, so reddit and Ars are related? So you're like, step-cousins, twice removed or something? Stupid parent companies, holding companies, shell companies, etc. Makes it all confusing :confused:


    Despite Ars being older chronologically speaking, I think using the company holding model, Reddit is like Ars' uncle, where Advance Publications is the grand daddy, Reddit and Conde Nast are brothers, and Ars is Conde Nast's kid.
    429 posts | registered
  19. This is smart. Free advertising for the products in the subreddit mean more money for reddit as I'm sure they take a cut on each transaction.

    Niche categories with a really engaged audience who would be more interested in buying those random products.
    23 posts | registered
  20. Who the fuck would want to wear Reddit merchandise?
    540 posts | registered
  21. Fuck reddit
    2 posts | registered
  22. As an idea, it's interesting. As a website, it;s horrifically awful. Even ignoring the cardinal sin of hijacking middle-click-to-new-tab to force everything into the same window, it's near unusable. You cannot zoom images to actually see what the hell most of them are, there is only one image per listing (OK for basic T-shirts, worthless for anything else), the 'blurb' cannot contain hyperlinks, etc.
    452 posts | registered

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