Podcasting is having a moment and these power producers for PRX's Radiotopia say the best way to start is to just hit 'Record'.
This 100-percent-free means of personal branding is often overlooked. But you should jump on it right now.
You must have a long-term mindset and remain committed. Brands aren't born in a day.
How business use PPC, or pay-per-click, depends on what budget they set and how much targeted ROI they are looking for, says expert Shama Hyder. With online ads placed in strategic website and searches, Google Adwords software can boost a small business’ reach – and revenue.
Texas Health Presbyterian has more than an image crisis after mistakes in the care of the first Ebola patient diagnosed in the United States. Here's what one crisis management expert says the hospital should do.
Using her seven C’s model, Libby Gill walks the reader through powerful yet simple approaches for building a brand or market presence from scratch in her book, "Capture the Mindshare and the Market Share will Follow: The Art and Science of Building Brands."
A letter that every prospect wants to write to salespeople.
In an increasingly advertising-saturated environment, brands are shifting from direct advertising to social influence-based tactics to reach their target audiences.
You need to take the blinders off, be objective and see if your brand is really working.
Even before customers approach your brick-and-mortar store’s front door, their opinion of you has likely already started to form thanks to online review sites like Yelp. And between negative customers, mischievous competitors, and actual legitimate complaints about your product, that digital first impression is vital to your success.
Sales pipelines everywhere have come to a screeching halt as decision-makers fall to this syndrome at record levels. It’s very difficult to identify those who have contracted it. They are very receptive during interactions with salespeople and give the appearance that a deal is imminent, but nothing ever happens.
Find local mass media that your business can dominate and start directing their audience to your website.
If you simply blend in, why would someone choose you over someone else — for a job, to do business with, or for a new opportunity?
Have you ever wanted to revolt when presented with the typical sales approach?
I have been effectively drawn into the brand through engaging content, by participating in an “event” and a little ego stroke from the personalization that’s at the core of the campaign.
A business may only need one of these strategies to target the right audience, but more often than not, it’s an integrated approach that leads to the best results.