The Twitter Media Blog

Tracking cool, meaningful uses of Twitter in TV, music, sports, government, journalism and more

The #Blackfish phenomenon: A whale of a tale takes over Twitter

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@CNNfilm’s #Blackfish became a huge social media success. Find out how.Read more…

Secretary @ArneDuncan joins a lively Twitter chat

The Secretary of Education engaged in a lively debate on Twitter by joining in the conversation rather than organizing it.Read more…

Twitter at the heart of UK fall TV season

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The UK’s autumn TV season is now well underway, and many of the biggest shows are using Twitter to bring audiences closer to the action.Read more…

Team USA celebrating #100Days to Sochi

The 2014 U.S. Olympic team tweets from Times Square in anticipation of the Winter Games.Read more…

@NFLNetwork gives NFL fandom a place on TV

New NFL Total Access segment stages hashtag battles on Twitter.Read more…

@Nashville_ABC cast rents party bus for live-tweeting fest

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The cast and crew of #Nashville live-tweet in a bus while touring the city.Read more…

@KCChiefs fans are #LoudandProud for record-breaking roar of the crowd

How the Kansas City Chiefs used Twitter to fuel their record-breaking roar at Arrowhead Stadium.Read more…

TV writers’ rooms take their “fights” to Twitter

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What happened when two of TV’s smartest writing teams feuded via Tweets.Read more…

‘Medium’ Well Done: TLC uses Twitter to drive premiere chatter

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How Long Island Medium gave TLC its best social media night ever.Read more…

Players’ live-tweeting makes @NBATV’s Hardwood Classics new again

Hardwood Classics lent its @NBATV Twitter account to Isiah Thomas and Nate Robinson to live-tweet two legendary games.Read more…

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