Whether you call yourself an SEO, SEM, inbound marketer, online marketing specialist, or any one of a number of terms, your ultimate goal is the same: increasing sales or conversions for your clients. To do this, you need to bring a host of skill sets to bear. Sometimes, the skills of a historian come in handy.
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Welcome to SEOChat, a community dedicated to helping beginners and professionals alike in improving their Search Engine Optimization knowledge.
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FTC Ends Antitrust Case Against Google
It’s been more than a year and a half since the Federal Trade Commission started investigating Google for allegedly playing favorites with its own services and other anti-competitive practices. Yet the search engine will receive little more than a slap on the wrist.
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Don’t Try to Beat Search Algorithms
There was a time, quite a few years ago, when SEOs could reliably trick search engine algorithms into listing their websites at the top of the results. Those days are long gone. In fact, the whole idea of gaining top rankings doesn’t mean the same thing anymore.
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