Television advertising, billboards and social media outlets across the state have begun promoting Illinois: Where Fresh Is, a campaign highlighting Illinois-grown produce at more than 300 participating locations, including, grocery stores, farmers’ markets and farm stands.
Each location is proudly displaying the Illinois: Where Fresh Is banner near its Illinois-grown fruits and vegetables section to encourage consumers to buy local! Several of last year’s participants saw up to a 50% increase in sales due to their participation.
Where Fresh Is brochure