What are Promoted Accounts?

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What are Promoted Accounts?

Promoted Accounts are part of Who to Follow, which suggests accounts that people don’t currently follow and may find interesting. Promoted Accounts help introduce an even wider variety of accounts people may enjoy.

Where are Promoted Accounts displayed?

Promoted accounts are displayed in three places:

1. As part of the Who to Follow widget on the left side of your logged-in Twitter.com homepage and Connect tab
2. On the Who to Follow page, which you can reach by clicking on View all on the Who to Follow widget or tab
3. People search results
4. On profile pages as part of the Similar to you widget

You may see a Promoted Account as one of the suggestions if a Promoted Account is relevant for you. 

As with Promoted Trends and Promoted Tweets, this suggestion is labeled as Promoted to distinguish it from other recommended accounts.

How do Promoted Accounts work?

Promoted Accounts are suggested based on a user’s public list of whom they follow. When an advertiser promotes an account, Twitter’s algorithm looks at that account’s followers and determines other accounts that those users tend to follow. If a user follows some of those accounts, but not the advertiser’s account, then Twitter may recommend the advertiser’s Promoted Account to that user. For example, a lot of people who follow several education-related accounts also follow @teachforamerica. If someone follows education-related accounts, but not @teachforamerica, Twitter may recommend @teachforamerica to that user.

Having Trouble?

If you have an issue with a Promoted Account, please see our Policy Updates for Promoted Accounts for more information.