Myrtle Beach PelicansNow that the NBA’s New Orleans franchise has officially changed its name from the Hornets to Pelicans — effective at the beginning of the 2013-14 season — and unveiled its new logo, we’ll have to see if the Myrtle Beach Pelicans of the Carolina League were serious about their own rebranding.
We first heard from the Myrtle Beach contingent — which serves as the Advanced Class A affiliate of the Texas Rangers, by the way — when the New Orleans Pelicans rumors began circulating back in December. At first it was a little difficult to tell if they’re being serious or just reacting in a "tongue-in-beak" manner, but the gist of their message was that they were willing and ready to rebrand their own team with a New Orleans-themed name in response.
Here’s an excerpt from their press release:
Read More »from Myrtle Beach Pelicans have fun with NBA’s New Orleans franchise taking nameThe re-branding and promotional plan would not only pay homage to everything New Orleans, but would provide Minor League Baseball fans from the Grand Strand an opportunity not extended to basketball fans in Louisiana — participating in selecting the team's new nickname. Using the same level of out-of-the-box thinking used by the Hornets, nickname choices have been narrowed to Saints, Hornets, Jazz, Bayou Bengals, Ragin' Cajuns and Voodoo, along with any other current or former sports nickname the club could poach from the Bayou State.