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TV Christmas adverts battle moves online as shops target social media
2 Nov 2013: By the end of this week, all the main retailers will have launched their festive campaigns – but this year they're spending a lot more cash on the internet to mirror shopping habits
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5 Nov 2013: Comparative sales research in UK, US and Canada
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5 Nov 2013: Company holds trials with US broadcasters to track viewing habits and provide 'full ad replacement' on connected sets. By Stuart Dredge
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4 Nov 2013:
Aseel Machi: The ad placing a covered Muslim woman with a US soldier perpetuates stereotypes. As an Iraqi, it's horribly offensive
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4 Nov 2013:
Michael Wolff: Time Inc is reshuffling its senior management team once again with Norman Pearlstine and Joe Ripp. Few expect it to succeed
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4 Nov 2013:
Retailer reportedly set to introduce screens developed by Lord Sugar's Amscreen that will run tailored advertisements
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3 Nov 2013: Peter Preston:The importance of balanced reporting grew up when advertisers wanted a safe canvas for mass-market ads. No longer
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2 Nov 2013: By the end of this week, all the main retailers will have launched their festive campaigns – but this year they're spending a lot more cash on the internet to mirror shopping habits
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1 Nov 2013:
Supermarket chain continues theme of last year by launching simple film that focuses on its support for community projects
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1 Nov 2013:
Crest and candy go together it seems and online content is more attractive than an offline love-life, according to Aftonbladet
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