Customer Spotlight: DICK’S Sporting Goods Partners with Gigya to Increase Holiday Sales
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Founded in 1948, DICK’S Sporting Goods is a leading sports and fitness specialty omni-channel retailer that focuses on helping and inspiring customers to achieve their personal bests through quality products and knowledgeable service.
Challenge: Connecting Consumers Across Channels and Devices
The holiday season inspired DICK’S Sporting Goods to create a more personal, omni-channel shopping experience to boost referral traffic and drive shopping cart conversions.… Keep reading »
3 Ways User-Generated Content Benefits Brands and Consumers
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Technological innovations over the last decade have given an unprecedented level of influence to individual consumers. With social media as their soapbox, users are able to shape the opinions of their continuously connected peers with a single tweet or review.… Keep reading »
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A recent report from Radius Global Market Research provides valuable insight into how much faith consumers have in the state of current online security. In short, the answer is that they have very little, and that’s a problem.… Keep reading »
Is Your Marketing Outdated? Here are 3 Steps to Get You Up to Speed
Traditional marketing tactics are ready for an update. While brands today are sinking huge sums of money and resources into mass, impersonal messaging in the form of TV commercials and celebrity endorsements, consumers are feeling more disconnected than ever from companies trying to win them over with the same old marketing tactics.… Keep reading »