Brands’ Digital Spend not Equal to Blogs’ Influence
According to brand marketers, social spend in 2013 will increase substantially. Despite this increase, however, spending on social makes up only one-tenth of brands’ total digital budget. On the flip side, blogs still are one of the most influential mediums, ranking high with consumers for trust, popularity and influence. The disconnect between brand marketers and influencers is a result of a challenge they both face – a lack of uniform metrics to effectively measure the success of influencer marketing campaigns.
The DIR in the News
- New Technorati Report Says Most Marketers Expect Social Ad Spending To Go Up 40 Percent This Year / TechCrunch
- Brand Marketers Totally Miss Social Media Influencers / ReadWrite
- Blog Outrank Social Networks for Consumer Influence / Social Media Examiner
- Blogs Still Rank Higher Than Twitter For Shaping Consumers’ Opinions / Media Bistro
- Brands Spend on Facebook Not Effective / Business Insider
- Technorati’s Digital Influence Report says “Be nice to bloggers” / Social Media Influence
- The State of Digital Influence 2013 / Influence Marketing