Last year we took a look at how people were preparing for Mother’s Day, and this year we thought we’d bring you a new take on the holiday.
We analyzed the difference between the types of people who bought Mom a gift a couple of weeks ago, versus people who still haven’t bought anything for her yet. This information’s based on shoppers looking for Mother’s Day gifts online in the past few weeks!
| Mother’s Day Planners | Mother’s Day Procrastinators |
| Lives in the South and West Coast | Lives on the East Coast |
| Single or Married without Kids | Married with kids |
| Less likely to own a pet | More likely to own a dog |
| Drives a sports car or convertible | Drives a minivan or SUV |
| 3 times more likely to cook brunch | 2 times more like to make brunch reservations |
| Shares to Pinterest and Tumblr | Shares to Facebook |
| Shopped for gifts on laptops and tablets | Currently shopping on iPhone and Android phones |
| Shopped for apparel and cooking gadgets | You might be getting flowers |
Whether you bought your gifts a week ago or are still shopping, we’ll be celebrating Moms this weekend. So make sure you go out and get her something nice!